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Google’s AI Mode: The SEO Hosting Implications You Can’t Ignore
Listen Post Podcast Introduction: a Strategic Crossroads You’ve probably felt that familiar mix of awe and unease lately—while conversational AI is exciting, the truth is, it could undercut your organic traffic. Google’s rollout of AI Overviews and AI Mode introduces chatbot‑style summaries that answer queries directly—often without any clicks through to your site. But don’t…
What Is Bard, Google’s Response to ChatGPT?
The arrival of OpenAI’s ChatGPT late last year kicked off a race between Google, Microsoft, and others to see who would be the first to bring conversational AI to the search space. ChatGPT is an astonishing technology, but it has a significant limitation: It knows nothing about events that happened after 2021, when its transformer-based…
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How Is the Robots.txt File Used for SEO?
The robots.txt file is an important part of search engine optimization (SEO) that can help improve your web pages’ visibility in search engines. This article will describe what the robots.txt file is, how it works and how you can use it to improve your site’s SEO. We’ll also look at some best practices and tips…
What’s Wrong with the YouTube Algorithm? According to Creators, a Great Deal
YouTube’s recommendation algorithm drives roughly 70 percent of what people watch on the video-hosting platform. That’s to be expected, of course, especially since parent company Alphabet also manages and maintains the world’s largest search engine. What you might not expect is that in spite of Google’s ubiquity in the world of search engine optimization, YouTube’s…
Here’s What You Need to Know About Google’s New “Double-E-A-T”
By now, it’s safe to say that most people are at least aware of Google’s quality rater guidelines—the metrics the company uses to assess its own algorithms internally. Although these metrics never directly influenced PageRank, Google’s system for ranking web pages, most people involved in the field of search engine optimization agree that understanding and…