Listen Post Podcast Introduction: a Strategic Crossroads You’ve probably felt that familiar mix of awe and unease lately—while conversational AI is exciting, the truth is, it could undercut your organic traffic. Google’s rollout of AI Overviews and AI Mode introduces chatbot‑style summaries that answer queries directly—often without any clicks through to your site. But don’t…
The arrival of OpenAI’s ChatGPT late last year kicked off a race between Google, Microsoft, and others to see who would be the first to bring conversational AI to the search space. ChatGPT is an astonishing technology, but it has a significant limitation: It knows nothing about events that happened after 2021, when its transformer-based…
With 2020 finally behind us, let’s talk about the trends that might impact the SEO space in the coming months.
Few things are more effective at generating buzz than anger. Outrage marketing leverages just that. But is that a good thing?
If your marketing is geared towards millennials, then you should know how to connect with them. Because most brands don’t.