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Google’s AI Mode: The SEO Hosting Implications You Can’t Ignore
Listen Post Podcast Introduction: a Strategic Crossroads You’ve probably felt that familiar mix of awe and unease lately—while conversational AI is exciting, the truth is, it could undercut your organic traffic. Google’s rollout of AI Overviews and AI Mode introduces chatbot‑style summaries that answer queries directly—often without any clicks through to your site. But don’t…
What Is Bard, Google’s Response to ChatGPT?
The arrival of OpenAI’s ChatGPT late last year kicked off a race between Google, Microsoft, and others to see who would be the first to bring conversational AI to the search space. ChatGPT is an astonishing technology, but it has a significant limitation: It knows nothing about events that happened after 2021, when its transformer-based…
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Why Algorithm Changes Should No Longer Be A Significant Issue For SEO
Everyone who’s spent even a little bit of time studying search engine optimization (SEO) knows about the dreaded algorithm update. We’ve all heard the horror stories. Tales of how Google’s Penguin and Panda updates destroyed traffic numbers for countless websites. In one piece published by UK News agency The Telegraph, the author explains how Google…
Avoiding The Biggest Mistake Most Businesses Make With Social Media
The value of social media as a marketing tool has already been well-documented. Everyone knows by now that any brand worth its salt needs to at least have a presence on Facebook. What people aren’t clear on, however, is what exactly that presence entails. The issue, as it were, is that businesses don’t take the…
5 Ways To Greatly Improve Your Website’s Performance
Quick question. If you navigate to a website and it takes forever to load, what’s your first instinct? Do you stomach the painstakingly-long wait, or do you go back and try to find an alternative. Chances are good that unless we’re talking about a major social network like Facebook, you’re going with option B. There…