Listen Post Podcast Introduction: a Strategic Crossroads You’ve probably felt that familiar mix of awe and unease lately—while conversational AI is exciting, the truth is, it could undercut your organic traffic. Google’s rollout of AI Overviews and AI Mode introduces chatbot‑style summaries that answer queries directly—often without any clicks through to your site. But don’t…
The arrival of OpenAI’s ChatGPT late last year kicked off a race between Google, Microsoft, and others to see who would be the first to bring conversational AI to the search space. ChatGPT is an astonishing technology, but it has a significant limitation: It knows nothing about events that happened after 2021, when its transformer-based…
After a quick Google search, a user visits one of the first websites the search engine suggests. After spending only a few minutes on the website’s landing page, they close their browser tab and navigate elsewhere. This is what’s known, in search terms, as a bounce.
Per research by ecommerce analytics firm SaleCycle, the average global rate of shopping cart abandonment across all industries in Q1 2018 was nearly 76 percent. Even more shockingly, that figure represents nearly a 2 percent decrease from 2017’s statistics. Upsetting, isn’t it? It’s long been known that shopping cart abandonment is one of the leading…
Want to learn more about search engine optimization (SEO)? You should. Knowledge of SEO might not be as critical as it used to be, but it’s still one of the core pillars of success on the web. So whether you’re establishing foundational SEO skills or shoring up existing knowledge, it’s always worthwhile to learn more.…