Listen Post Podcast Introduction: a Strategic Crossroads You’ve probably felt that familiar mix of awe and unease lately—while conversational AI is exciting, the truth is, it could undercut your organic traffic. Google’s rollout of AI Overviews and AI Mode introduces chatbot‑style summaries that answer queries directly—often without any clicks through to your site. But don’t…
The arrival of OpenAI’s ChatGPT late last year kicked off a race between Google, Microsoft, and others to see who would be the first to bring conversational AI to the search space. ChatGPT is an astonishing technology, but it has a significant limitation: It knows nothing about events that happened after 2021, when its transformer-based…
It’s pretty obvious why stuff like mobile optimization and keywords matter to search engine optimization. They’re pretty much the bread and butter of search engines. Less obvious is the role of a website’s structure – internal linking and size in particular.
Let’s say you’re searching for information on how to set up a branded Facebook page. You type your query into Google and click on one of the results. It takes you to a website that immediately attempts to sell you social marketing services but gives you absolutely no information about how to do things yourself.
Looking to get started as a webmaster? That’s awesome – but before you get too gung-ho, there are a few steps you should take to prepare, particularly where search engine optimization is concerned. See, the search will likely be the primary means by which new customers discover your business.