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Google’s AI Mode: The SEO Hosting Implications You Can’t Ignore
Listen Post Podcast Table Of Contents Introduction: a Strategic Crossroads You’ve probably felt that familiar mix of awe and unease lately—while conversational AI is exciting, the truth is, it could undercut your organic traffic. Google’s rollout of AI Overviews and AI Mode introduces chatbot‑style summaries that answer queries directly—often without any clicks through to your…
What Is Bard, Google’s Response to ChatGPT?
The arrival of OpenAI’s ChatGPT late last year kicked off a race between Google, Microsoft, and others to see who would be the first to bring conversational AI to the search space. ChatGPT is an astonishing technology, but it has a significant limitation: It knows nothing about events that happened after 2021, when its transformer-based…
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How Frequently Should You Re-Optimize Old Content?
Even evergreen content needs to be refreshed now and then. But how does search engine optimization fit into that? And how can you tell it’s time to revisit?
5 Alternatives Marketers Can Use Instead of Facebook
Facebook has long been a necessary evil. But now, it may be time for marketers to drop Facebook for good. Here are a few places you can go instead.
3 Things to Know About SEO for Nonprofits
Effective search engine optimization is just as important for nonprofits as for other sectors. Here’s some advice to help you master it for yours.