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Google’s AI Mode: The SEO Hosting Implications You Can’t Ignore
Listen Post Podcast Introduction: a Strategic Crossroads You’ve probably felt that familiar mix of awe and unease lately—while conversational AI is exciting, the truth is, it could undercut your organic traffic. Google’s rollout of AI Overviews and AI Mode introduces chatbot‑style summaries that answer queries directly—often without any clicks through to your site. But don’t…
What Is Bard, Google’s Response to ChatGPT?
The arrival of OpenAI’s ChatGPT late last year kicked off a race between Google, Microsoft, and others to see who would be the first to bring conversational AI to the search space. ChatGPT is an astonishing technology, but it has a significant limitation: It knows nothing about events that happened after 2021, when its transformer-based…
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How Will Augmented Reality Influence The Future of Search Engine Optimization?
From a marketing standpoint, augmented reality is one of the most exciting technologies currently in development. And it’s going to change how we do SEO.
Has Facebook Become Too Volatile Even for Marketers?
Facebook has effectively become the poster child for everything wrong with social media. But does that mean it’s no longer a suitable marketing tool?
The Critical Link Between User Experience and SEO
A positive user experience impacts more than your conversion rate. It’s actually a ranking factor, and one you need to pay attention to.