Table of Contents Listen to Podcast The Seismic Shift in Search: Why Clicks Aren’t The Whole Story Anymore You’ve probably felt that familiar mix of awe and unease watching Google’s AI Overviews (AIOs) expand their reach. It’s cool and all, seeing instant, summarized answers right there in the search results. But that’s just it, isn’t…
Table of Contents Listen Post Podcast Introduction: a Strategic Crossroads You’ve probably felt that familiar mix of awe and unease lately—while conversational AI is exciting, the truth is, it could undercut your organic traffic. Google’s rollout of AI Overviews and AI Mode introduces chatbot‑style summaries that answer queries directly—often without any clicks through to your…
Search engine optimization (SEO) constantly evolves, as SEO practitioners are well aware. However, ingrained SEO practices tend to linger long after they have outlived their usefulness. A purely keyword-based approach to SEO is a perfect example. Keywords remain vital to SEO, but if your content research begins and ends with keywords, you are working with…
The robots.txt file is an important part of search engine optimization (SEO) that can help improve your web pages’ visibility in search engines. This article will describe what the robots.txt file is, how it works and how you can use it to improve your site’s SEO. We’ll also look at some best practices and tips…
YouTube’s recommendation algorithm drives roughly 70 percent of what people watch on the video-hosting platform. That’s to be expected, of course, especially since parent company Alphabet also manages and maintains the world’s largest search engine. What you might not expect is that in spite of Google’s ubiquity in the world of search engine optimization, YouTube’s…