Listen Post Podcast Introduction: a Strategic Crossroads You’ve probably felt that familiar mix of awe and unease lately—while conversational AI is exciting, the truth is, it could undercut your organic traffic. Google’s rollout of AI Overviews and AI Mode introduces chatbot‑style summaries that answer queries directly—often without any clicks through to your site. But don’t…
The arrival of OpenAI’s ChatGPT late last year kicked off a race between Google, Microsoft, and others to see who would be the first to bring conversational AI to the search space. ChatGPT is an astonishing technology, but it has a significant limitation: It knows nothing about events that happened after 2021, when its transformer-based…
Whether or not spamdexing actually works, it can cause serious problems for your website and audience. Here’s what you can do to protect yourself.
Nearly every Google algorithm update is geared towards user intent and semantics. Is there space for keywords anymore?
Coming across as tone-deaf is the worst thing you can do with your marketing. Here are a few quick and easy tips to help you avoid making that mistake.