Table of Contents Listen to Podcast The Seismic Shift in Search: Why Clicks Aren’t The Whole Story Anymore You’ve probably felt that familiar mix of awe and unease watching Google’s AI Overviews (AIOs) expand their reach. It’s cool and all, seeing instant, summarized answers right there in the search results. But that’s just it, isn’t…
Table of Contents Listen Post Podcast Introduction: a Strategic Crossroads You’ve probably felt that familiar mix of awe and unease lately—while conversational AI is exciting, the truth is, it could undercut your organic traffic. Google’s rollout of AI Overviews and AI Mode introduces chatbot‑style summaries that answer queries directly—often without any clicks through to your…
Imagine two websites. The first gets thousands of hits per day through advertising. The webmaster has invested the majority of their budget in ads and spent it on little else.
There are many reasons you might want Google to stop indexing a page on your site. Maybe the content is outdated and no longer relevant. Maybe you need to remove the content for legal reasons. Or maybe you simply no longer want to be online.
It’s not enough to simply build your website and unleash it on the Internet. Maintaining a decent web presence requires constant vigilance, hard work, and at least a little expertise. After all, there’s a lot going on underneath the surface.