According to research collected by Statista, online reviews are a major deciding factor when determining what brands to support or what products to purchase. In the U.S., for instance, 62 percent of respondents indicated that online reviews were very helpful to them, with 36 percent of users aged 25-34 using them for research. Reviews are, in other words, a powerful marketing tool.
Continue reading “What You Need To Know About Online Reviews and SEO”Author: Terry Cane
Terry Cane is a technical writer for SEOHost.net, a reliable and supportive SEO hosting partner.
Do Chatbots Influence SEO?
Chatbots are the latest fad in web design, particularly in the eCommerce space. The idea is that by equipping one’s website with artificial-intelligence-driven support software, a brand can provide a better overall customer experience. This isn’t entirely untrue.
Continue reading “Do Chatbots Influence SEO?”What Is Keyword Cannibalization and How Can You Stop Doing It?
It’s one of the most common search engine optimization mistakes on the web. Many website owners do it without even realizing it. We’re speaking about keyword cannibalization.
Continue reading “What Is Keyword Cannibalization and How Can You Stop Doing It?”What Is Evergreen Content?
There’s value in publishing timely content that leverages current events. No one can discount that. However, from a search engine optimization perspective, the power of that content to attract new readers and leads will inevitably fade.
Continue reading “What Is Evergreen Content?”Three Ways To Automate SEO
Content is king, but search engine optimization is still incredibly important. Even if what you create is of the utmost quality, even if what you publish is incredibly engaging, that doesn’t matter if you can’t get eyes on it. But what if you don’t have the time to spend exploring the intricacies of on-page and off-page optimization?
Continue reading “Three Ways To Automate SEO”How to Use Google Shopping Ads to Promote Your Storefront
Per research by digital marketing expert Adthena, Google Shopping ads generate 76 percent of retail search ad spend and generate 85 percent of all clicks on Adwords. Search engine marketing blog Search Engine Land rightly called it the largest growth opportunity of the year for online retailers. What we’re saying here is that if you’re in the e-commerce space, Google Shopping is a platform you should already be using.
Continue reading “How to Use Google Shopping Ads to Promote Your Storefront”How to Perform an SEO Audit On Your Website
One thing we consistently see people neglect where search engine optimization is concerned is auditing. It’s also one of the most critical stages in the process, though. A thorough understanding not only of what you’re doing right but where you’re going wrong is absolutely essential if you’re to succeed in creating a well-optimized, well-performing website.
Continue reading “How to Perform an SEO Audit On Your Website”3 Things SEO Can Help With (And 3 Things It Can’t)
We all know the trope of the snake oil salesman. A slippery, fast-talking conman whose only goal is making a sale, no matter the cost. He has taken many forms over the years.
Continue reading “3 Things SEO Can Help With (And 3 Things It Can’t)”What’s The Difference Between SEO And CRO?
Search engine optimization and conversion rate optimization often go hand-in-hand – one feeds into the other. That said, the two are very different. Understanding those differences is key if you’re to effectively implement both into your website.
Continue reading “What’s The Difference Between SEO And CRO?”The Role Of Google Ads In Search Engine Optimization
You cannot buy your way to the top of the search engine results page. People have tried before. It doesn’t work.
Continue reading “The Role Of Google Ads In Search Engine Optimization”
