Category: SEO

It’s one of the most common search engine optimization mistakes on the web. Many website owners do it without even realizing it.  We’re speaking about keyword cannibalization. 

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Content is king, but search engine optimization is still incredibly important. Even if what you create is of the utmost quality, even if what you publish is incredibly engaging, that doesn’t matter if you can’t get eyes on it. But what if you don’t have the time to spend exploring the intricacies of on-page and off-page optimization?

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One thing we consistently see people neglect where search engine optimization is concerned is auditing. It’s also one of the most critical stages in the process, though. A thorough understanding not only of what you’re doing right but where you’re going wrong is absolutely essential if you’re to succeed in creating a well-optimized, well-performing website.

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We all know the trope of the snake oil salesman. A slippery, fast-talking conman whose only goal is making a sale, no matter the cost. He has taken many forms over the years. 

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You cannot buy your way to the top of the search engine results page. People have tried before. It doesn’t work.

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A recent infographic published by web design specialist Go Gulf revealed some very telling statistics concerning local search engine optimization. Per the agency’s collected research, 86 percent of consumers rely on the Internet to find local businesses, with 29 percent of them searching at least once a week. Seventy-eight percent of these searches – which comprise 46 percent of all search traffic on Google – result in an in-store purchase.

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Sometimes truth really is stranger than fiction. Per an article in Wired Magazine, UK Prime Minister Boris Johnson has recently been engaging in a bit of downright bizarre public behavior. This includes referring to himself as the model of restraint in light of allegations he’s using violent language regarding Brexit, brandishing a herring (also known as a kipper) when discussing the nation’s fishing industry, and saying he likes to paint old wine boxes into buses.

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Voice search is more popular than ever.  As digital assistants like Amazon Alexa and Google Home appear in houses all around the world, consumers are increasingly using these tools to search the web. Don’t just take our word for it – we’ve come armed with statistics. 

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“Focus on the user and all else will follow.” 

That’s one of the first lines in Google’s guiding philosophy, titled Ten things we know to be true.  The company has, since its inception, focused on providing its audience with the best user experience possible – a fact which is reflected in all its products, from Android to Google Home to the Google search engine. It’s also what Google demands of other website owners.

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As one of the web’s most popular multimedia platforms, YouTube reaches more American consumers in an average week than every cable network combined. It draws in around 2 billion unique users each month, who together watch more than two hundred and fifty million hours of video a day. 

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