Keyword research is only the first step in search engine optimization. It\u2019s an important foundation, don\u2019t get me wrong. At the same time, just as no site metric exists in a vacuum, keywords lose a lot of value if you understand nothing about the people typing them.<\/p>\n\n\n\n
In short, you know what<\/em> searches bring people to your site, but do you know why<\/em>? <\/em><\/p>\n\n\n\n Let\u2019s say someone types in the search term \u2018Tonka.\u2019 Are they looking to buy a toy truck? To read about the Tonka brand? To research the 1958 Disney movie? To learn more about rocket fuel? <\/p>\n\n\n\n Without further information, you simply cannot know. But you need<\/em> to. Understanding search intent is critical to optimizing your site, and crucial if you want to provide your audience with the best experience possible. <\/p>\n\n\n\n Let\u2019s start with an overview of the different types of search intent.<\/p>\n\n\n\nLearn, Locate, Purchase, Research: 4 Types of Search Intent<\/h2>\n\n\n\n