{"id":178,"date":"2019-09-30T16:25:14","date_gmt":"2019-09-30T16:25:14","guid":{"rendered":"https:\/\/www.seohost.net\/blog\/?p=178"},"modified":"2025-06-21T19:03:47","modified_gmt":"2025-06-21T19:03:47","slug":"three-signs-youre-writing-about-the-wrong-topics-on-your-blog","status":"publish","type":"post","link":"https:\/\/www.seohost.net\/blog\/three-signs-youre-writing-about-the-wrong-topics-on-your-blog\/","title":{"rendered":"Three Signs You’re Writing About The Wrong Topics on Your Blog"},"content":{"rendered":"\n

Honestly, the hardest part of writing a blog post is the brainstorming stage. Finding the right topics to cover can be a huge challenge. While it\u2019s usually pretty obvious when you\u2019ve made the correct choice, it\u2019s somewhat less clear when your topics have fallen flat – and why. <\/em><\/p>\n\n\n\n\n\n\n\n

Let\u2019s talk about that. Here are a few red flags that you\u2019ve selected the wrong topics for your blog. <\/p>\n\n\n\n

Your Niche is Either Overcrowded or Totally Dead<\/h2>\n\n\n\n

Content marketing is a highly-saturated discipline, such that standing out is a bit of a challenge. With that in mind, you might be tempted to go for a topic that no one has ever written about. <\/em>That can work, but in most cases, if something hasn\u2019t been covered, there\u2019s a reason for it.<\/p>\n\n\n\n

Maybe the topic is too complicated. Maybe it\u2019s too simplistic. Or maybe the audiences in your niche simply don\u2019t care about it. <\/em><\/p>\n\n\n\n

Similarly, if you\u2019re suffering from writer\u2019s block, you might opt for a topic that everyone\u2019s buzzing about. Do this only with caution. Otherwise, unless you can put a unique spin on your content, it\u2019ll just end up getting lost in the noise. <\/p>\n\n\n\n

Your Blog Receives Zero Engagement<\/h2>\n\n\n\n

If your blog is receiving no engagement because it\u2019s receiving no traffic, that\u2019s probably a search engine optimization problem. You\u2019ll want to look into the possibility that you\u2019ve made mistakes with your on-page SEO. If, however, your traffic numbers are fine, then there\u2019s an issue with your blog.<\/p>\n\n\n\n

This could be a range of things.<\/p>\n\n\n\n

  • Your content isn\u2019t well-written. Check for spelling mistakes and grammatical errors. <\/li>
  • Your posts have no flair behind them. Work on imbuing them with your own personal brand. <\/li>
  • Your content is either too long or too short. Find the right \u2018sweet spot\u2019 for your audience. <\/li>
  • Your blog is difficult to navigate or read. <\/li>
  • Your headline and sub-heads are terrible. <\/li><\/ul>\n\n\n\n

    Provided you do a content review and everything else checks out – you\u2019re certain it\u2019s none of the above – then that just leaves one thing. You\u2019ve chosen the wrong blog topics. For whatever reason, they simply aren\u2019t resonating with your audience. <\/p>\n\n\n\n

    You\u2019re Bored<\/h2>\n\n\n\n

    When it comes time to sit down and write, you simply cannot motivate yourself to do so. You have no passion for your niche and no genuine interest in your chosen topic. Rather than enjoying the writing process, you begin looking at it as a horrendous chore.<\/p>\n\n\n\n

    You\u2019d rather be doing anything but <\/em>writing. <\/p>\n\n\n\n

    In short, you find your topic painfully boring. <\/em>Not only will this manifest as writer\u2019s block – an inability to even brainstorm effective topics for your blog – but it\u2019ll also be reflected in your writing. When someone doesn\u2019t care about the topic they\u2019re covering, that comes across in their tone and style.<\/p>\n\n\n\n

    Put another way, if you\u2019re <\/em>bored, then your readers<\/em> are bored.<\/p>\n\n\n\n

    But what if you\u2019re using a ghostwriter for your blog? In that case, look at what they\u2019ve written for you. Do you find it interesting? Compelling? Informative? Do you care enough to read it, or do you tune out after the first few sentences? <\/p>\n\n\n\n

    If you find a post boring, then your audience probably will too. <\/p>\n\n\n\n

    Write Smarter<\/h2>\n\n\n\n

    Topic selection is one of the most challenging steps in the writing process. It\u2019s also one of the most difficult. It\u2019s important that you write about stuff that actually resonates with your audience – and more importantly, that resonates with you. <\/em>Following the advice outlined in this piece will make it that much easier for you to do so. <\/p>\n","protected":false},"excerpt":{"rendered":"

    Honestly, the hardest part of writing a blog post is the brainstorming stage. Finding the right topics to cover can be a huge challenge. While it\u2019s usually pretty obvious when you\u2019ve made the correct choice, it\u2019s somewhat less clear when your topics have fallen flat – and why. <\/p>\n","protected":false},"author":3,"featured_media":179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/posts\/178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/comments?post=178"}],"version-history":[{"count":1,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/posts\/178\/revisions"}],"predecessor-version":[{"id":180,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/posts\/178\/revisions\/180"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/media\/179"}],"wp:attachment":[{"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/media?parent=178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/categories?post=178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/tags?post=178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}