{"id":181,"date":"2019-09-24T16:26:01","date_gmt":"2019-09-24T16:26:01","guid":{"rendered":"https:\/\/www.seohost.net\/blog\/?p=181"},"modified":"2025-06-21T19:03:47","modified_gmt":"2025-06-21T19:03:47","slug":"the-inextricable-link-between-ux-and-seo","status":"publish","type":"post","link":"https:\/\/www.seohost.net\/blog\/the-inextricable-link-between-ux-and-seo\/","title":{"rendered":"The Inextricable Link Between UX and SEO"},"content":{"rendered":"\n

\u201cFocus on the user and all else will follow.\u201d <\/em><\/p>\n\n\n\n

That\u2019s one of the first lines in Google\u2019s guiding philosophy, titled Ten things we know to be true. <\/em><\/a> <\/em>The company has, since its inception, focused on providing its audience with the best user experience possible – a fact which is reflected in all its products, from Android to Google Home to the Google search engine. It\u2019s also what Google demands of other website owners.<\/p>\n\n\n\n\n\n\n\n

Just look at each of the most recent changes the company has made to its algorithms. The purpose of each update, at its core, is to provide people with better, more accurate, higher-quality search results. To go beyond returning results based on what people have entered into the search console and understand what they actually want to find. <\/em><\/p>\n\n\n\n

\u201cUnderstanding is the cornerstone of modern SEO,\u201d reads a blog post by artificial intelligence-based SEO agency Brightedge<\/a>. \u201cBrands that want to succeed need to make sure they have a firm understanding of what customers search for and what they want to see when they enter these queries…Google in particular has been continually looking for ways to better understand search intent, including the push towards optimizing for micro-moments and differentiating SERPs based upon the anticipated content desires of the users.\u201d <\/p>\n\n\n\n

 But what does any of this have to do with the user experience for your website\u2019s visitors?  <\/p>\n\n\n\n

Everything. <\/em>If you are to succeed on the modern web, you need to do more than optimize your website\u2019s content. You need to do more than provide users with the information they\u2019ve searched for. You need to give them what they\u2019re looking for and do it in a way that\u2019s easy to navigate, understand, and access. <\/p>\n\n\n\n

There are a few things that go into this.<\/p>\n\n\n\n