{"id":200,"date":"2019-10-22T17:11:36","date_gmt":"2019-10-22T17:11:36","guid":{"rendered":"https:\/\/www.seohost.net\/blog\/?p=200"},"modified":"2025-06-21T19:03:47","modified_gmt":"2025-06-21T19:03:47","slug":"5-core-marketing-strategies-to-familiarize-yourself-with","status":"publish","type":"post","link":"https:\/\/www.seohost.net\/blog\/5-core-marketing-strategies-to-familiarize-yourself-with\/","title":{"rendered":"5 Core Marketing Strategies To Familiarize Yourself With"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Marketing <\/em>is actually a fairly general term. An umbrella that applies to a wide range of disciplines and tactics. Today, we\u2019d like to go over a few of the more important ones. These core tactics can each be applied to your business in their own way &#8211;&nbsp; and each is worth considering as part of your overall strategy.&nbsp;<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Social<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Okay, granted, our first point is cheating a bit. Social itself technically isn\u2019t a marketing <em>tactic <\/em>so much as it is an entire marketing <em>channel. <\/em>Within that, you\u2019ve got a ton of different strategies.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Paid ad placements. These include both organic, paid search and more traditional advertising mechanisms. This is one of the few places where it\u2019s acceptable to directly sell products rather than simply engaging in conversation. BigCommerce has <a href=\"https:\/\/www.bigcommerce.com\/blog\/social-media-advertising\">a decent guide about paid social advertising if you\u2019d like to learn more<\/a>.&nbsp;<\/li><li>Sellable posts. The most notable example of this is Instagram\u2019s Shoppable Posts feature. Although it does require prior approval, it can be a good source of income, allowing you to tag products in your posts without having to significantly change your approach to content creation.<\/li><li>Shared content. This includes both your own content (which we\u2019ll discuss a bit later) and anything else the audience might find interesting or valuable.<\/li><li>Product and technical support. Many brands use Twitter and Facebook as avenues through which customers can contact them with questions and concerns about their products. You\u2019d do well to follow their example.&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">At the end of the day, everything you do on social goes back to the conversation. It\u2019s about forging relationships between your brand and its audience. The potential to make sales through social is great, of course &#8211; but it shouldn\u2019t be your sole focus.&nbsp;&nbsp;<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cause Based<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.themillennialimpact.com\/\">The Annual Millennial Impact Report<\/a> found that, overwhelmingly, millennials want to do good &#8211; and they want the companies and brands they support to do the same. That\u2019s where cause-based marketing comes into play. Your business does good, both within its own industry and without.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s about being ethical in your marketing and business practices. About being transparent in how your products are manufactured, transported, and sold. About giving generously to charitable organizations, and giving both employees and customers the chance to get involved in making positive changes in the world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to see an excellent example of cause-based marketing in action, look at Lush.&nbsp; Billing itself as an ethical cosmetics brand, every facet of its marketing is centered around the idea of changing the world for the better. From promoting good causes to ethically-sourcing all its ingredients, Lush positions itself as a brand that people can feel good about supporting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;You don\u2019t need to go as extreme as Lush, of course &#8211; but cause-based marketing <em>is <\/em>worth consideration.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Content Generation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Although content marketing has reached something of a saturation point on the web &#8211; in that <em>everyone <\/em>is creating content for their audiences &#8211; it\u2019s still an incredibly valuable way to bring in new traffic. It helps your brand build trust, convey thought leadership, and cultivate loyalty. Plus, assuming you can find something you\u2019re passionate about, it\u2019s honestly just <em>enjoyable.&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you\u2019re a consumer electronics brand discussing the best smart home technology or a clothing brand offering advice on office attire, content marketing is an incredibly powerful tool in any marketer\u2019s arsenal, one that you ignore only at your own peril.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Guerilla<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Guerilla marketing refers to any sort of marketing strategy that doesn\u2019t fit into the traditional mold. It\u2019s unique, it\u2019s distinctive, and it\u2019s unexpected. It also gets a bit of a bad rap &#8211; but in our opinion, it doesn\u2019t really deserve it.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Basically, the more creative and entertaining you can make your guerilla marketing campaign without it growing obnoxious, the better.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Point-of-Purchase<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Last but certainly not least, we\u2019ve got point-of-purchase (PoP) marketing.&nbsp; This is the marketing that\u2019s delivered to consumers when they\u2019re making purchase decisions &#8211; and immediately after. The form these take depends on your brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If, for example, you maintain a digital storefront that sells incense burners, you might remind people to purchase incense when they\u2019re in the shopping cart. You might send an email with coupons or special offers after a purchase has been made, or simply thank customers for shopping with you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The core of PoP marketing is that these are leads that have already been converted &#8211; now your goal is to inspire deeper brand loyalty.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Just The Tip of the Iceberg<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Above is just the barest sample of the different possible approaches to marketing. Do a bit of research into which of these is the best fit for your own brand. Alternatively, if none of them seem to work that well, you can go beyond &#8211; what we have here is a starting point. <br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing is actually a fairly general term. An umbrella that applies to a wide range of disciplines and tactics. Today, we\u2019d like to go over a few of the more important ones. These core tactics can each be applied to your business in their own way &#8211;&nbsp; and each is worth considering as part of [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":201,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u201cMarketing\u201d isn\u2019t a specific phrase. It\u2019s more of a catch-all for all the things a business might do in order to generate awareness, create brand goodwill, and ultimately bring in more purchases. 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It\u2019s more of a catch-all for all the things a business might do in order to generate awareness, create brand goodwill, and ultimately bring in more purchases. As such, there are plenty of ways to do marketing right - and just as many ways to do it wrong. Let\u2019s go over a few common tactics to grow familiar with moving forward.","twitter:image":"https:\/\/www.seohost.net\/blog\/wp-content\/uploads\/2019\/10\/office-594132_640.jpg"},"aioseo_meta_data":{"post_id":"200","title":"5 Core Marketing Strategies To Familiarize Yourself With | #site_title","description":"\u201cMarketing\u201d isn\u2019t a specific phrase. It\u2019s more of a catch-all for all the things a business might do in order to generate awareness, create brand goodwill, and ultimately bring in more purchases. As such, there are plenty of ways to do marketing right - and just as many ways to do it wrong. 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