Content is king, but search engine optimization is still incredibly important. Even if what you create is of the utmost quality, even if what you publish is incredibly engaging, that doesn\u2019t matter if you can\u2019t get eyes on it. But what if you don\u2019t have the time to spend exploring the intricacies of on-page and off-page optimization?<\/p>\n\n\n\n\n\n\n\n
What if you want to focus solely on building your website, and leave the repetitive parts of SEO to someone else?<\/p>\n\n\n\n
The obvious answer would be to hire an agency. But there\u2019s an alternative – automation. While truly automated optimization is likely still a few years off, there are already plenty of tools available on the web that allow you to optimize some of the most complicated and tedious SEO tasks, freeing you up to focus more on your brand. <\/p>\n\n\n\n
We\u2019ll start with one of the most difficult tasks – figuring out what you need to optimize, and how your optimization efforts so far have turned out. Doing this manually can take hours, <\/em>especially for a larger website. The good news is that most SEO tools now feature automatic site scans that identify and isolate problems and recommended areas of focus.<\/p>\n\n\n\n If you\u2019re using WordPress, Yoast<\/a> is probably your best bet here. Alternatively, you can tap into a free (or freemium) auditing tool like SEOptimer<\/a>, Neil Patel\u2019s SEO Analyzer<\/a>, or Woorank<\/a>. <\/p>\n\n\n\n What keywords should your site target? What influencers should you reach out to in order to gain traction for your brand on social? What topics are people interested in reading about?<\/p>\n\n\n\n These are all questions that need to be answered if your SEO efforts are going to succeed. But they\u2019re also some of the most time-consuming aspects of <\/em>website optimization. SEMRush<\/a> is probably one of the best tools in this regard, including an API for keyword research automation built-in. <\/p>\n\n\n\n There are a lot of moving parts in SEO. Backlinks, keywords, social signals, site rankings, and more. Keeping track of all this stuff manually is an exercise in exhaustion and tedium, requiring you to juggle multiple dashboards and jump constantly between screens. <\/p>\n\n\n\n Most of this stuff can be automated, and fairly easily at that. As an added bonus, a lot of the tools that offer SEO monitoring also feature other automation functionality as well. We\u2019ve already mentioned Yoast and SEMRush, but there\u2019s also SE Ranking<\/a> and SERPStat<\/a><\/p>\n\n\n\n We\u2019re still several years off from complete SEO automation. And even once we\u2019ve automated the vast majority <\/em>of tasks involved in optimization, there still needs to be some human input. Otherwise, at a certain point you\u2019ve got to wonder if your website is even yours <\/em>anymore. <\/p>\n","protected":false},"excerpt":{"rendered":" Content is king, but search engine optimization is still incredibly important. Even if what you create is of the utmost quality, even if what you publish is incredibly engaging, that doesn\u2019t matter if you can\u2019t get eyes on it. But what if you don\u2019t have the time to spend exploring the intricacies of on-page and […]<\/p>\n","protected":false},"author":3,"featured_media":208,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-2"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\tResearch<\/h2>\n\n\n\n
Monitoring<\/h2>\n\n\n\n
Automation Is The Future<\/h2>\n\n\n\n