{"id":218,"date":"2019-12-16T21:54:06","date_gmt":"2019-12-16T21:54:06","guid":{"rendered":"https:\/\/www.seohost.net\/blog\/?p=218"},"modified":"2025-06-21T19:03:47","modified_gmt":"2025-06-21T19:03:47","slug":"how-to-perform-an-seo-audit-on-your-website","status":"publish","type":"post","link":"https:\/\/www.seohost.net\/blog\/how-to-perform-an-seo-audit-on-your-website\/","title":{"rendered":"How to Perform an SEO Audit On Your Website"},"content":{"rendered":"\n<p>One thing we consistently see people neglect where search engine optimization is concerned is auditing. It\u2019s also one of the most critical stages in the process, though. A thorough understanding not only of what you\u2019re doing right but where you\u2019re going wrong is absolutely essential if you\u2019re to succeed in creating a well-optimized, well-performing website.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>With that in mind, today we\u2019re going to go over, step-by-step, what\u2019s involved in performing an SEO audit on your website.\u00a0 Generally speaking, you should carry out an SEO audit before you start applying SEO to your website (if possible), and between two and four times a year, according to business publication <em>Business 2 Community<\/em>. In broad strokes, it examines the following:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Page speed. Ensure all pages load quickly, and identify any bottlenecks which increase load speed.<\/li>\n\n\n\n<li>Links. Check for broken links, update any links that are outdated.<\/li>\n\n\n\n<li>Readability. Is all content well-written and relevant? Is there copy that could use a fresh coat of paint?\u00a0<\/li>\n\n\n\n<li>Marketing direction. Does your current content fit with your brand\u2019s image and goals? If not, what needs to be done in order to re-align it?\u00a0<\/li>\n\n\n\n<li>Content authority. What topics are you ranking well on? What topics seem to be weaker? Is it worth continuing with your weaker topics?<\/li>\n\n\n\n<li>Sitemap. Are your blog categories properly-organized? Is your site easy to navigate for its users?\u00a0<\/li>\n\n\n\n<li>Duplicate pages. If they exist, you need to get rid of them.<\/li>\n\n\n\n<li>Search traffic. How has your ranking changed since your last audit? What might account for this change in ranking?\u00a0<\/li>\n\n\n\n<li>Keywords. Are you taking a focused enough approach to your keywords, or do you need to do another round of brainstorming and re-focus?\u00a0<\/li>\n\n\n\n<li>Crawl errors. What sections of your website does Google seem to have trouble crawling, and why?\u00a0<\/li>\n\n\n\n<li>Indexing. Are the most important pages on your site properly-indexed in Google? If not, why?\u00a0<\/li>\n\n\n\n<li>Crawl budget. <a href=\"https:\/\/backlinko.com\/hub\/seo\/crawl-budget\">SEO expert Backlinko<\/a> defines a site\u2019s crawl budget as the number of pages Google crawls and indexes on the site within a given timeframe. Generally speaking, this isn\u2019t something you have to worry about. It only becomes an issue on massive websites, with hundreds of pages or multiple redirects.<\/li>\n<\/ul>\n\n\n\n<p>The good news is that you don\u2019t need to analyze all of the above factors manually. Nor would we recommend attempting to do so. A big part of SEO involves efficiency.<\/p>\n\n\n\n<p>Delivering information to your audience in the most efficient fashion. Laying out your website in the most streamlined manner possible. And using tools that increase your SEO efficiency and leave you free to focus on more pressing matters.<\/p>\n\n\n\n<p>For that reason, we\u2019d recommend using a tool like <a href=\"https:\/\/www.seoptimer.com\/\">SEOptimer<\/a> (if you don\u2019t have the budget to pay for an audit) or <a href=\"https:\/\/www.woorank.com\/\">WooRank<\/a>\/<a href=\"https:\/\/www.semrush.com\/\">SEMRush<\/a> (if you <em>do<\/em> have a bit of cash to spare). They\u2019ll handle the majority of the auditing process for you. All that you\u2019ll need to do is follow their advice.<\/p>\n\n\n\n<p>Simple, right? <br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One thing we consistently see people neglect where search engine optimization is concerned is auditing. It\u2019s also one of the most critical stages in the process, though. A thorough understanding not only of what you\u2019re doing right but where you\u2019re going wrong is absolutely essential if you\u2019re to succeed in creating a well-optimized, well-performing website.<\/p>\n","protected":false},"author":3,"featured_media":219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-2"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/posts\/218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/comments?post=218"}],"version-history":[{"count":2,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/posts\/218\/revisions"}],"predecessor-version":[{"id":674,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/posts\/218\/revisions\/674"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/media\/219"}],"wp:attachment":[{"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/media?parent=218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/categories?post=218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/tags?post=218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}