People are fed up with Facebook, and it isn\u2019t hard to see why. It\u2019s gone from a great platform that everyone loves to use to a place everyone loves to hate. The reasons are many and varied, but ultimately come down to the social network\u2019s blatant disregard for the well-being of its users. <\/p>\n\n\n\n
Pushy marketing campaigns. Creepy features that seem to track our location, our preferences, and even our conversations. Privacy scandal after privacy scandal. <\/p>\n\n\n\n
On top of all this, social media as a whole is exhausting. <\/em>Negative news coverage and arguments in the comment section. The constant pressure to view and reply to the messages you receive right now, this very instant, unless you want to be a bad friend. <\/p>\n\n\n\n Simply put, people are burnt out. <\/p>\n\n\n\n Yet even in the face of this, the network\u2019s membership is apparently still growing. According to Statista, it currently sits at approximately 2.5 billion monthly active users<\/a>. Although at least some of this number may consist of fake accounts (again, per Statista<\/a>), Facebook is still the place to be as far as social media is concerned.<\/p>\n\n\n\n That\u2019s true both for users and for marketers. This may not always be the case. It probably wouldn\u2019t be inaccurate to say that most people who are still on Facebook are there only because there\u2019s no viable alternative. <\/p>\n\n\n\n Because that\u2019s where their friends and family are. Because many employers now all but demand <\/em>that people have a Facebook account. Because without Facebook, how would one keep track of the parties they\u2019ve been invited to and the events they have to attend?<\/p>\n\n\n\n