{"id":267,"date":"2020-04-14T17:54:58","date_gmt":"2020-04-14T17:54:58","guid":{"rendered":"https:\/\/www.seohost.net\/blog\/?p=267"},"modified":"2025-06-21T19:03:47","modified_gmt":"2025-06-21T19:03:47","slug":"3-things-you-need-to-work-from-home-as-a-marketing-professional","status":"publish","type":"post","link":"https:\/\/www.seohost.net\/blog\/3-things-you-need-to-work-from-home-as-a-marketing-professional\/","title":{"rendered":"3 Things You Need to Work From Home as a Marketing Professional"},"content":{"rendered":"\n<p>Remote work is now the rule rather than the exception. As more and more businesses either by choice or by necessity put measures in place to support a distributed workforce, employees across industries are adapting to a world where they can work entirely from the comfort of their own home. Believe it or not, that&#8217;s not necessarily as great as it sounds.<\/p>\n\n\n\n<p>For one, distractions abound, and maintaining a healthy work-life balance can be an exercise in futility. Beyond these, working from home as a marketing professional presents several of its own challenges. We&#8217;re going to go over a few of the most common, and explain how you can overcome them.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Security Tools and Best Practices<\/h2>\n\n\n\n<p>When sensitive assets such as product roadmaps or press releases are on a workplace PC, your clients can reasonably expect that data will be kept secure. As such, before you download <em>anything <\/em>to a personal smartphone or desktop, you need to be <em>absolutely <\/em>certain that the device is up to the same security standards as your workplace systems. We&#8217;d recommend the following:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>An antimalware solution<\/li><li>A password manager<\/li><li>Two-factor authentication on all critical accounts<\/li><li>Secure file-sharing software that allows encryption of and control over sensitive files&nbsp;<\/li><li>Active mindfulness when opening emails and browsing the web&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">A Virtual Private Network (VPN)<\/h2>\n\n\n\n<p>If you need to access corporate servers or software from home, there&#8217;s a good chance you&#8217;ll use a VPN to do it. Secure access to corporate resources isn&#8217;t the only reason to install one, however.&nbsp; VPNs actually have a multitude of applications beyond supporting an encrypted connection.<\/p>\n\n\n\n<p>For one, they can allow you to get around region locking and location tracking. While this is only relevant in niche use cases, it can nevertheless prove invaluable from a market research standpoint. It&#8217;s also helpful if you&#8217;re working with a client whose website automatically changes its content based on the visitor&#8217;s location, allowing you to access the data you need in order to do your job.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">High-Quality Audio and Video Hardware<\/h2>\n\n\n\n<p>Last but certainly not least, working doesn&#8217;t negate the importance of face-to-face meetings. With that in mind, we&#8217;d strongly recommend investing in a high-quality webcam and a professional-grade headset. You need to be able to connect with both clients and colleagues via video conferences, and not just because it&#8217;s important for collaboration.<\/p>\n\n\n\n<p>Especially if you live alone, teleconferences are <em>absolutely critical <\/em>to staving off the effects of prolonged social isolation. While they&#8217;re still no substitute for face-to-face contact, they can still help a great deal.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing in a Digital, Distributed Future<\/h2>\n\n\n\n<p>Even once the coronavirus pandemic dies down, it seems likely that remote work will still feature prominently in many workplaces. As such, you have a lot to gain from familiarizing yourself with it. Equip yourself with the necessary tools now, and you&#8217;ve everything to gain in the future.&nbsp;<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Remote work is now the rule rather than the exception. As more and more businesses either by choice or by necessity put measures in place to support a distributed workforce, employees across industries are adapting to a world where they can work entirely from the comfort of their own home. Believe it or not, that&#8217;s [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/posts\/267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/comments?post=267"}],"version-history":[{"count":1,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/posts\/267\/revisions"}],"predecessor-version":[{"id":269,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/posts\/267\/revisions\/269"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/media\/268"}],"wp:attachment":[{"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/media?parent=267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/categories?post=267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/tags?post=267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}