{"id":439,"date":"2021-05-05T17:55:39","date_gmt":"2021-05-05T17:55:39","guid":{"rendered":"https:\/\/www.seohost.net\/blog\/?p=439"},"modified":"2025-06-21T19:03:47","modified_gmt":"2025-06-21T19:03:47","slug":"is-it-even-possible-to-create-original-content-anymore","status":"publish","type":"post","link":"https:\/\/www.seohost.net\/blog\/is-it-even-possible-to-create-original-content-anymore\/","title":{"rendered":"Is It Even Possible to Create Original Content Anymore?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Search any topic, and you&#8217;re likely to find at least 20 articles talking about it. And while a few of those might put a unique spin on things, the majority might as well be carbon copies of one another. They hit the same beats, offer the same advice, and come to the same conclusion.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One has even to wonder if they were all written by the same person. Hey, comic artists have syndicated their work for decades. Why not writers?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Donald Trump tweets out a typo, and journalists are on it like wasps on an open can of soda. Someone at Google makes a statement about their algorithms, and every single search engine marketing publication leaps into the fray to be the first to publish. Someone shares their thoughts on a topic, and there&#8217;s immediately a small army of copycats.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This overwhelming glut of content is arguably a large part of why journalistic paywalls simply don&#8217;t <em>work. <\/em>Can&#8217;t find something on <em>The Washington Post? <\/em>You&#8217;ll find the same story in The<em> New York Times.&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s gotten to the point where one has to wonder if there&#8217;s anything original left. How can one be unique when there are over a billion websites online and counting? How does one create fresh content when everything feels stale?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a few ways, believe it or not.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Research. <\/strong>Arguably the bread and butter of search engine optimization success. Original studies or surveys are among the highest-performing content on the Internet and can be the foundation for everything from blog posts to infographics.&nbsp;<\/li><li><strong>Break off from the crowd. <\/strong>Do a bit of independent research on a site like Reddit or Quora to see what questions people are asking. Do a quick search for each potential question. Eventually, you&#8217;ll likely find something that&#8217;s yet to be satisfactorily addressed.&nbsp;<\/li><li><strong>Get creative. <\/strong>Instead of looking outward for content ideas, look inward.<strong> <\/strong>A unique YouTube video ad. A set of photos that showcases your brand. An entertaining personal anecdote. Any of these can give you an edge.&nbsp;<\/li><li><strong>Newsjacking. <\/strong>If you&#8217;re aware of a developing story that no one else appears to have covered, it might be worthwhile to publish something, provided you&#8217;re quick enough (and it&#8217;s relevant to your niche). The only problem is that newsjacked content isn&#8217;t exactly evergreen. You might enjoy a short burst in traffic, but you aren&#8217;t likely to get <em>consistent <\/em>attention.&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The longer the Internet exists, the more difficult it becomes to create anything completely original. This is simply a fact. But in hindsight, perhaps it might not be such a bad thing.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After all, the greater the glut of copycats, the more you stand out when you publish unique content.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There&#8217;s been a glut of content for some time now. Coming up with something unique has been difficult for a while. Soon, it may be impossible. <\/p>\n","protected":false},"author":3,"featured_media":440,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/posts\/439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/comments?post=439"}],"version-history":[{"count":1,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/posts\/439\/revisions"}],"predecessor-version":[{"id":441,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/posts\/439\/revisions\/441"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/media\/440"}],"wp:attachment":[{"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/media?parent=439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/categories?post=439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/tags?post=439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}