{"id":484,"date":"2021-09-01T15:27:53","date_gmt":"2021-09-01T15:27:53","guid":{"rendered":"https:\/\/www.seohost.net\/blog\/?p=484"},"modified":"2025-06-21T19:03:47","modified_gmt":"2025-06-21T19:03:47","slug":"exploring-the-link-between-marketing-and-psychology","status":"publish","type":"post","link":"https:\/\/www.seohost.net\/blog\/exploring-the-link-between-marketing-and-psychology\/","title":{"rendered":"Exploring the Link Between Marketing and Psychology"},"content":{"rendered":"\n<p>Ask anyone who works in marketing why they decided to pursue that particular career path, and you&#8217;ll receive a multitude of answers.&nbsp;<\/p>\n\n\n\n<p>Some people will maintain that they enjoy the opportunity to flex their creativity; they enjoy the fact that they essentially are paid to create art. Others enjoy the mercurial nature of the profession, the fact that no two days are <em>exactly <\/em>the same. Still, more love how fast-paced the industry tends to be and that it allows them to blaze from one deadline to the next (often procrastinating until the last minute all the while).&nbsp;<\/p>\n\n\n\n<p>But one of the most common answers is that marketing involves <em>people.&nbsp;<\/em><\/p>\n\n\n\n<p>Figuring out how an audience thinks and what they want. Determining the best way to build a relationship between a brand and its customers. Crafting compelling messaging that fascinates people enough to convert.&nbsp;<\/p>\n\n\n\n<p>In other words, getting inside each consumer&#8217;s mind and figuring out how they think, how they feel, what they&#8217;re interested in, and ultimately, what makes them <em>tick. <\/em>There&#8217;s something exciting about that. And something is satisfying about finishing a project and watching as it successfully creates engagement.&nbsp;<\/p>\n\n\n\n<p>The connection between marketing and psychology is about more than satisfaction, though. Learning more about how people think goes a long way towards being better at your job. The deeper your understanding of the human mind, the more effective your marketing will become.&nbsp;<\/p>\n\n\n\n<p>As it stands, there are already multiple psychological principles underlying the profession \u2014 you probably even encounter several of them in your day-to-day without realizing it:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Priming. <\/strong>Exposure to one stimulus influences how you react to another. This comes into play with everything from a brand&#8217;s language to the colors\/layout of its website.&nbsp;<\/li><li><strong>Social proof. <\/strong>The idea is that people make decisions based on the actions of others. Social shares, reviews, and word-of-mouth marketing are all examples of social proof in play.&nbsp;<\/li><li><strong>Reciprocity. <\/strong>When someone gives you a gift or does a good deed, you feel compelled to return the favor.&nbsp; Most commonly comes into play with free gifts\/offers.&nbsp;<\/li><li><strong>Loss aversion. <\/strong>Simply put, when given a choice between loss and gain, people will choose to gain. In marketing, this might involve selling subscription services or free trials.&nbsp;<\/li><li><strong>Anchoring bias. <\/strong>The first piece of information someone sees will influence how they evaluate further information. This is why most stores display the original price of a product next to the sale price.&nbsp;<\/li><li><strong>Verbatim effect. <\/strong>People are likely to remember the gist of what they&#8217;ve been told rather than the exact wording.&nbsp;<\/li><li><strong>Scarcity. <\/strong>People are likely to make a snap decision on a purchase if what they&#8217;re buying is of limited quantity. They&#8217;re also likely to rank a scarcer product more highly.&nbsp;<\/li><li><strong>Decoy effect. <\/strong>When a customer is choosing between two options, the introduction of a third, less compelling option will make them likelier to choose a more expensive option.&nbsp;<\/li><li><strong>Baader-Meinhof Phenomenon. <\/strong>Essentially, this refers to selective attention. When you see or hear about a particular product, you&#8217;re likely to start noticing it in advertisements and the like.<\/li><li><strong>Clustering. <\/strong>The tendency of people to group similar words and concepts together in their short-term memory.&nbsp;<\/li><\/ul>\n\n\n\n<p>What we&#8217;ve listed above is just a small sampling. There are other concepts at play, as well. But that should be enough to give you an idea of how much interplay there is between the two disciplines.&nbsp;And with that, we&#8217;ll leave off with a bit of advice on how you can amp up your knowledge of psychology to become a better marketing professional. Here&#8217;s the good news. Especially in the wake of COVID, there are a <em>ton <\/em>of free educational resources available online to help you learn more about the human mind \u2014 we recommend <a href=\"https:\/\/www.edx.org\/learn\/psychology\">EdX<\/a> in particular.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What do marketing and psychology have to do with one another? A great deal more than you might expect. In many ways, they&#8217;re two sides of the same coin.<\/p>\n","protected":false},"author":3,"featured_media":485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/posts\/484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/comments?post=484"}],"version-history":[{"count":1,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/posts\/484\/revisions"}],"predecessor-version":[{"id":486,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/posts\/484\/revisions\/486"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/media\/485"}],"wp:attachment":[{"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/media?parent=484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/categories?post=484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/tags?post=484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}