Facebook has been going the way of MySpace for a while now. <\/p>\n\n\n\n
We might as well get that out in the open now. For most of us, marketing on the social network is viewed, at best, as a necessary evil. With any luck, it may not be necessary for much longer.<\/p>\n\n\n\n
It’s no secret that Facebook has been in trouble lately, nor the reasons. An unreliable community standards algorithm that unevenly and often unjustly doles out punishment. A suite of business tools that could charitably <\/em>be described as cumbersome. Advertising policies that seemingly apply to some, but not others. <\/p>\n\n\n\n All tied together by a complete and utter lack of any meaningful user support \u2014 it’s almost ironic that, as reported by Bloomberg, <\/em>the social network released a suite of new customer service tools in June<\/a>. <\/p>\n\n\n\n That’s not even getting into the ongoing case involving whistleblower Frances Haugen, who, per CNN<\/em>, has released tens of thousands of internal documents. In addition to providing demonstrable proof of the harm the company causes<\/a>, Haugen\u2019s leaked documentation also revealed that Facebook is bleeding younger users at an alarming rate \u2014 and that’s when they create an account at all. According to The Verge<\/em>, there’s also the matter of the recent outage that showed just how poorly-managed the company really is, with its engineers requiring angle grinders <\/em>to gain access to the server room<\/a>. <\/em> <\/p>\n\n\n\n Taken together, the above makes three things abundantly clear. <\/p>\n\n\n\n It’s time to diversify. Although Facebook’s size means it’s a bad idea to abandon it entirely just yet, the writing on the wall is clear. The world’s largest social network is rapidly going the way of MySpace \u2014 intelligent advertisers must prepare now. <\/p>\n\n\n\n With that in mind, here are five compelling alternatives to advertising on Facebook. <\/p>\n\n\n\n Unsurprisingly, streaming platforms like Twitch, Hulu, and Amazon Prime Video enjoyed enormous success during the pandemic. Although not all streaming services support paid advertising, a well-placed ad on the right streaming service could be immensely valuable. Just be sure you keep things short, simple, and direct. <\/p>\n\n\n\nStreaming Media<\/strong><\/h1>\n\n\n\n
Snapchat & TikTok<\/strong><\/h1>\n\n\n\n