{"id":52,"date":"2019-01-15T15:52:38","date_gmt":"2019-01-15T15:52:38","guid":{"rendered":"https:\/\/www.seohost.net\/blog\/?p=52"},"modified":"2025-06-21T19:03:47","modified_gmt":"2025-06-21T19:03:47","slug":"what-is-quoras-role-in-search-engine-optimization-its-bigger-than-youd-expect","status":"publish","type":"post","link":"https:\/\/www.seohost.net\/blog\/what-is-quoras-role-in-search-engine-optimization-its-bigger-than-youd-expect\/","title":{"rendered":"What Is Quora’s Role In Search Engine Optimization? It’s Bigger Than You’d Expect"},"content":{"rendered":"\n

Everyone eventually has a question they\u2019re looking to have answered – and there\u2019s no shortage of experts, informed and otherwise, on the Internet. Quora is a social network dedicated entirely to that dynamic. It\u2019s a marvelously simple idea. <\/p>\n\n\n\n\n\n\n\n

And it\u2019s also one with some huge applications for search engine optimization if you can believe it.<\/p>\n\n\n\n

There are a few reasons behind that. First and foremost is the fact that voice search is gradually gaining ground – one estimate claims searches made via AI assistants will reach around 50% by 2020. Mind you, that number\u2019s probably a bit higher than the actual figure<\/a> (to say nothing of the fact that it\u2019s been sort of misapplied; the figure refers to both voice and <\/strong>image search). <\/p>\n\n\n\n

All the same, searches made via assistants such as Google Home and Amazon Alexa are on the rise. As for what that has to do with sites like Quora, that\u2019s easy. Most voice searches are phrased as questions, which means that as voice search continues to gain ground, it\u2019s likely that Quora will naturally rise higher on the SERP.<\/p>\n\n\n\n

At least, that\u2019s the theory anyway.<\/p>\n\n\n\n

At this point, you\u2019re probably of the mind that this lets you use Quora as an SEO tool. You\u2019re not exactly wrong, but there are a few important caveats to bear in mind in that regard. First and foremost, Quora\u2019s got some pretty strong guidelines<\/a> in terms of making answers too self-promotional.<\/p>\n\n\n\n

What that means is that if you\u2019re going to promote your brand by answering a question, you need to make a sincere <\/strong>effort to actually provide an answer. If you promote your brand at all, it should only be as part of your answers. I\u2019d honestly recommend avoiding direct links to your site anywhere but your profile in most cases – better safe than sorry, at the end of the day. <\/p>\n\n\n\n

Another reason Quora\u2019s not exactly great for ranking is that its links are all automatically NoFollow. That means any visits that originate from the website don\u2019t increase the target\u2019s ranking in search. You\u2019ll still get more traffic and you may end up getting more conversions, but none of that will have any bearing on SEO.<\/p>\n\n\n\n

All the above undercuts where quora\u2019s real SEO value lies, anyway: brand research. By searching on Quora, you can get a very good idea of what people in your target demographic are asking, about what questions people in your industry want to see answered. This can go a long way towards informing both your content marketing efforts as well as how you relate with your target audience. <\/p>\n\n\n\n

Quora can be a powerful addition to any search engine marketer\u2019s arsenal. It\u2019s an incredible tool for brand research, a great way to raise awareness of your organization, and an excellent place to inform yourself of anything you might want to know. I\u2019d recommend everyone should at least check it every now and then – after all, what do you have to lose by doing so?
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Everyone eventually has a question they\u2019re looking to have answered – and there\u2019s no shortage of experts, informed and otherwise, on the Internet. Quora is a social network dedicated entirely to that dynamic. It\u2019s a marvelously simple idea.<\/p>\n","protected":false},"author":3,"featured_media":53,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[18,16,17,12],"class_list":["post-52","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-2","tag-quora","tag-quoras-role-in-search-engine-optimization","tag-search","tag-seo"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/posts\/52","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/comments?post=52"}],"version-history":[{"count":1,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/posts\/52\/revisions"}],"predecessor-version":[{"id":54,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/posts\/52\/revisions\/54"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/media\/53"}],"wp:attachment":[{"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/media?parent=52"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/categories?post=52"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/tags?post=52"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}