Everyone eventually has a question they\u2019re looking to have answered – and there\u2019s no shortage of experts, informed and otherwise, on the Internet. Quora is a social network dedicated entirely to that dynamic. It\u2019s a marvelously simple idea. <\/p>\n\n\n\n\n\n\n\n
And it\u2019s also one with some huge applications for search engine optimization if you can believe it.<\/p>\n\n\n\n
There are a few reasons behind that. First and foremost is the fact that voice search is gradually gaining ground – one estimate claims searches made via AI assistants will reach around 50% by 2020. Mind you, that number\u2019s probably a bit higher than the actual figure<\/a> (to say nothing of the fact that it\u2019s been sort of misapplied; the figure refers to both voice and <\/strong>image search). <\/p>\n\n\n\n All the same, searches made via assistants such as Google Home and Amazon Alexa are on the rise. As for what that has to do with sites like Quora, that\u2019s easy. Most voice searches are phrased as questions, which means that as voice search continues to gain ground, it\u2019s likely that Quora will naturally rise higher on the SERP.<\/p>\n\n\n\n At least, that\u2019s the theory anyway.<\/p>\n\n\n\n