{"id":623,"date":"2022-10-29T22:37:00","date_gmt":"2022-10-29T22:37:00","guid":{"rendered":"https:\/\/www.seohost.net\/blog\/?p=623"},"modified":"2025-06-21T19:03:46","modified_gmt":"2025-06-21T19:03:46","slug":"low-volume-keywords","status":"publish","type":"post","link":"https:\/\/www.seohost.net\/blog\/low-volume-keywords\/","title":{"rendered":"Should You Consider Targeting Keywords With a Low Monthly Volume?"},"content":{"rendered":"\n<p>This story should be familiar to most of you.<\/p>\n\n\n\n<p>You&#8217;ve come up with an excellent idea for content\u2014something you&#8217;re confident will resonate with your audience and bring in qualified leads. However, when it comes time to start researching keyword permutations for that topic, you&#8217;re met with a rather unpleasant surprise. No matter how you phrase or rephrase your terms, no one seems to be searching for the topic.&nbsp;<\/p>\n\n\n\n<p>Back to the drawing board, right?&nbsp;<\/p>\n\n\n\n<p>Maybe not. As it turns out, low-volume keywords can be just as valuable as low-hanging fruit, if not more so. As noted by marketing expert Neil Patel, <a href=\"https:\/\/neilpatel.com\/blog\/low-search-volume\/\">this comes down to a few factors<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Clear intent.<\/strong> This means that any content to which the search phrase is connected will be highly relevant.&nbsp;<\/li><li><strong>Low difficulty score. <\/strong>As you may already know, the lower a keyword&#8217;s difficulty score, the easier it is to rank for that keyword.&nbsp;<\/li><li><strong>Length. <\/strong>A long-tail keyword that contains a secondary, more valuable or higher-volume keyword may not appear worth targeting on the surface. However, it can still generate considerable traffic\u2014and again, there&#8217;s the matter of intent.&nbsp;<\/li><li><strong>A highly niche topic. <\/strong>Some topics are going to be low-traffic no matter what you do\u2014for example, a blog that exclusively targets business brokers and their clients may appear to primarily contain low-volume keywords. But the people who <em>search <\/em>for those keywords have high intent.&nbsp;<\/li><li><strong>Low cost per click. <\/strong>A keyword&#8217;s cost per click is another indicator of its competitiveness. Lower means the keyword has less competition, meaning it&#8217;s easier to rank for it.&nbsp;<\/li><\/ul>\n\n\n\n<p>There&#8217;s also one more factor to consider\u2014your competition. Competitors are very likely taking the same approach as everyone else, targeting relevant keywords with a reasonable search volume and difficulty score.&nbsp;<\/p>\n\n\n\n<p>By switching your focus to lower-volume keywords, you might well be able to get the jump on them from a marketing perspective. As long as you understand your audience, what they want, and what they search for, low-volume and non-competitive keywords can be just as valuable as high-traffic keywords. In some cases, more so.&nbsp;<\/p>\n\n\n\n<p>&#8220;Ignore the metrics that everyone else is using to select their keywords,&#8221; <a href=\"https:\/\/www.criminallyprolific.com\/low-search-volume-keywords\/\">advises SEO expert Dmitri Dragilev.<\/a> &#8220;Instead, focus on keywords where you can intercept the customer in the middle of the purchase decision, piggyback on the authority of an established player in a related field, [or] offer a better solution to a problem posed by an established player in your field.&#8221;&nbsp;<\/p>\n\n\n\n<p>At the end of the day, targeting low-volume keywords is really a matter of quality over quantity. After all, which would you rather have for your business?&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Content that brings in 50 qualified leads but generates no additional traffic.&nbsp;<\/li><li>Content that brings in thousands of leads, but none of them convert.&nbsp;<\/li><\/ul>\n\n\n\n<p>It&#8217;s simple mathematics at that point, really.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This story should be familiar to most of you. You&#8217;ve come up with an excellent idea for content\u2014something you&#8217;re confident will resonate with your audience and bring in qualified leads. However, when it comes time to start researching keyword permutations for that topic, you&#8217;re met with a rather unpleasant surprise. No matter how you phrase [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":368,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-2"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/posts\/623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/comments?post=623"}],"version-history":[{"count":1,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/posts\/623\/revisions"}],"predecessor-version":[{"id":624,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/posts\/623\/revisions\/624"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/media\/368"}],"wp:attachment":[{"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/media?parent=623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/categories?post=623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/tags?post=623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}