Thinking of adding regular press releases to your search engine optimization strategy? That’s a great plan, especially if you operate primarily in the B2B space. However, it’s important that you understand a few things about what they are and how they work. <\/p>\n\n\n\n
Here are a few things you should\u2014and shouldn’t\u2014do with your press releases. <\/p>\n\n\n\n
Remember the core purpose of a press release\u2014it’s meant to provide journalists and commentators with some newsworthy information or update about your company. This could be a new product launch, the hiring of a new executive, the opening of a new store, you name it. If it’s something you think the media (and your customers) would be interested in hearing about, it would make a decent press release. <\/p>\n\n\n\n
A press release is meant to be about you. <\/em>It’s meant to be a short, compelling story about a development within or around your business. If you want to publish one of your executives’ thoughts on current events, write a blog post\u2014or better yet, create something for social media. <\/p>\n\n\n\n Press releases all follow a fairly standard format and structure<\/a>. They should include information about your company, a media contact, a date and location, and some boilerplate describing your organization. Beyond that, most sites that publish press releases have their own set of formatting and authorship guidelines<\/a>.<\/p>\n\n\n\n Familiarize yourself with those. <\/p>\n\n\n\n If your company is doing enough that there’s something newsworthy to discuss every month, that’s great. You’ve got a regular stream of press releases and potentially tons of eyes on your company as a result. What you should never do, however, is try to force it. <\/p>\n\n\n\n If you don’t have anything interesting to report, then a press release isn’t the right choice. <\/p>\n\n\n\n Yes, keywords do <\/em>matter for your press releases\u2014but there are a few caveats. <\/p>\n\n\n\n Press releases are meant to be as factual as possible. This isn’t the place for fluffy marketing copy or flowery language. Your content should be direct, succinct, and factually accurate. <\/p>\n\n\n\n And if you do <\/em>make any claims about any organization other than your own, you need to be able to back those claims up with evidence. <\/p>\n","protected":false},"excerpt":{"rendered":" Thinking of adding regular press releases to your search engine optimization strategy? That’s a great plan, especially if you operate primarily in the B2B space. However, it’s important that you understand a few things about what they are and how they work. Here are a few things you should\u2014and shouldn’t\u2014do with your press releases. Do: […]<\/p>\n","protected":false},"author":3,"featured_media":632,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-international-seo"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/posts\/629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/comments?post=629"}],"version-history":[{"count":1,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/posts\/629\/revisions"}],"predecessor-version":[{"id":631,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/posts\/629\/revisions\/631"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/media\/632"}],"wp:attachment":[{"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/media?parent=629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/categories?post=629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/tags?post=629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Do: Adhere to a Standard Format<\/h2>\n\n\n\n
Don’t: Publish a Press Release Just for the Sake of It<\/h2>\n\n\n\n
Do: Perform Keyword Research<\/h2>\n\n\n\n
Don’t: Make Unsubstantiated Claims<\/h2>\n\n\n\n