Thinking of adding regular press releases to your search engine optimization strategy? That’s a great plan, especially if you operate primarily in the B2B space. However, it’s important that you understand a few things about what they are and how they work. <\/p>\n\n\n\n
Here are a few things you should\u2014and shouldn’t\u2014do with your press releases. <\/p>\n\n\n\n
Remember the core purpose of a press release\u2014it’s meant to provide journalists and commentators with some newsworthy information or update about your company. This could be a new product launch, the hiring of a new executive, the opening of a new store, you name it. If it’s something you think the media (and your customers) would be interested in hearing about, it would make a decent press release. <\/p>\n\n\n\n
A press release is meant to be about you. <\/em>It’s meant to be a short, compelling story about a development within or around your business. If you want to publish one of your executives’ thoughts on current events, write a blog post\u2014or better yet, create something for social media. <\/p>\n\n\n\n Press releases all follow a fairly standard format and structure<\/a>. They should include information about your company, a media contact, a date and location, and some boilerplate describing your organization. Beyond that, most sites that publish press releases have their own set of formatting and authorship guidelines<\/a>.<\/p>\n\n\n\n Familiarize yourself with those. <\/p>\n\n\n\n If your company is doing enough that there’s something newsworthy to discuss every month, that’s great. You’ve got a regular stream of press releases and potentially tons of eyes on your company as a result. What you should never do, however, is try to force it. <\/p>\n\n\n\n If you don’t have anything interesting to report, then a press release isn’t the right choice. <\/p>\n\n\n\n Yes, keywords do <\/em>matter for your press releases\u2014but there are a few caveats. <\/p>\n\n\n\n Press releases are meant to be as factual as possible. This isn’t the place for fluffy marketing copy or flowery language. Your content should be direct, succinct, and factually accurate. <\/p>\n\n\n\n And if you do <\/em>make any claims about any organization other than your own, you need to be able to back those claims up with evidence. <\/p>\n","protected":false},"excerpt":{"rendered":" Thinking of adding regular press releases to your search engine optimization strategy? That’s a great plan, especially if you operate primarily in the B2B space. However, it’s important that you understand a few things about what they are and how they work. Here are a few things you should\u2014and shouldn’t\u2014do with your press releases. Do: […]<\/p>\n","protected":false},"author":3,"featured_media":632,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-international-seo"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\tDo: Adhere to a Standard Format<\/h2>\n\n\n\n
Don’t: Publish a Press Release Just for the Sake of It<\/h2>\n\n\n\n
Do: Perform Keyword Research<\/h2>\n\n\n\n
Don’t: Make Unsubstantiated Claims<\/h2>\n\n\n\n