{"id":638,"date":"2022-12-24T15:40:14","date_gmt":"2022-12-24T15:40:14","guid":{"rendered":"https:\/\/www.seohost.net\/blog\/?p=638"},"modified":"2025-06-21T19:03:46","modified_gmt":"2025-06-21T19:03:46","slug":"boxing-week-seo","status":"publish","type":"post","link":"https:\/\/www.seohost.net\/blog\/boxing-week-seo\/","title":{"rendered":"Crucial Last-Minute SEO Practices for Boxing Week"},"content":{"rendered":"\n<p>Boxing week is just about here. You&#8217;ve sprinkled your store with decorations, you&#8217;ve decided which products you want to put on sale, and you&#8217;ve done the necessary legwork to spread the word about your upcoming promotions via email, paid advertising, and social media. But is your website ready for the influx of traffic it&#8217;s likely to receive?<\/p>\n\n\n\n<p>Don&#8217;t panic if the answer is no. If you&#8217;ve laid the groundwork with promotions and sales, you&#8217;ve already done the heavy lifting. All that&#8217;s left is the digital equivalent of making sure a brick-and-mortar store is clean and accessible the night before a major event.&nbsp;<\/p>\n\n\n\n<p>At the end of the day, that&#8217;s really all search engine optimization (SEO) involves. With that in mind, we&#8217;ve put together a checklist of last-minute SEO practices and tactics to prepare your store for its boxing week sale.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Imagery<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>File names and alt text both use keywords describing the product as plainly as possible.&nbsp;<\/li><li>All image files are properly sized (<a href=\"https:\/\/www.shopify.com\/uk\/blog\/image-sizes\">per Shopify<\/a>).<ul><li>A maximum of 1 megabyte (MB) for header and background images.<\/li><li>A maximum of 300 kilobytes (KB) for product photos.<\/li><li>100 KB or less for product thumbnails.<\/li><li>A maximum of 10 MB for hero images\/feature photos.&nbsp;<\/li><\/ul><\/li><li>All image files are uploaded in the proper aspect ratio.<ul><li>16:9 for hero images.<\/li><li>1:1 for product photos and thumbnails.<\/li><\/ul><\/li><li>Files are uploaded as jpegs.&nbsp;<\/li><li>All product photos are of reasonable quality and give an idea of how each product looks.&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Product Pages<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Product titles include all relevant information, including manufacturer name, model\/color, and SKU.<\/li><li>Product descriptions provide a complete overview of what each product is and how it works.&nbsp;<\/li><li>Each product page has a unique description.<\/li><li>Product page URLs are simple and easy to remember.&nbsp;<\/li><li>All product pages use the <a href=\"https:\/\/schema.org\/Product\">Product<\/a> schema.&nbsp;<\/li><li>Each product page is tagged with all relevant keywords for internal searches.&nbsp;<\/li><li>User reviews are enabled.&nbsp;<\/li><li>You&#8217;ve used a keyword research tool to determine the best keywords for each product.&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">General Performance and Usability<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>You&#8217;ve tested your website with <a href=\"https:\/\/pagespeed.web.dev\/\">Google PageSpeed Insights<\/a> and made any recommended adjustments.<\/li><li>You have asked your web host if it&#8217;s possible to scale up your bandwidth for the week.&nbsp;<\/li><li>All content is optimized for mobile devices.&nbsp;<\/li><li>Site navigation is streamlined and intuitive, allowing users to find what they&#8217;re looking for in as few clicks as possible.&nbsp;<\/li><li>There are minimal interruptions to the user experience\u2014no pop-ups or pop-over prompts.&nbsp;<\/li><li>You offer multiple payment and shipping options at checkout.<\/li><li>Your website features an SSL certificate during checkout.&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Too many e-commerce website owners kill it when it comes to off-site promotion while neglecting the basics of on-site optimization. With the checklist above, you can ensure that you aren&#8217;t one of them\u2014for boxing week as well as every event that follows.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Boxing week is just about here. You&#8217;ve sprinkled your store with decorations, you&#8217;ve decided which products you want to put on sale, and you&#8217;ve done the necessary legwork to spread the word about your upcoming promotions via email, paid advertising, and social media. But is your website ready for the influx of traffic it&#8217;s likely [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/posts\/638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/comments?post=638"}],"version-history":[{"count":1,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/posts\/638\/revisions"}],"predecessor-version":[{"id":639,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/posts\/638\/revisions\/639"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/media\/640"}],"wp:attachment":[{"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/media?parent=638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/categories?post=638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seohost.net\/blog\/wp-json\/wp\/v2\/tags?post=638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}