Boxing week is just about here. You’ve sprinkled your store with decorations, you’ve decided which products you want to put on sale, and you’ve done the necessary legwork to spread the word about your upcoming promotions via email, paid advertising, and social media. But is your website ready for the influx of traffic it’s likely to receive?<\/p>\n\n\n\n
Don’t panic if the answer is no. If you’ve laid the groundwork with promotions and sales, you’ve already done the heavy lifting. All that’s left is the digital equivalent of making sure a brick-and-mortar store is clean and accessible the night before a major event. <\/p>\n\n\n\n
At the end of the day, that’s really all search engine optimization (SEO) involves. With that in mind, we’ve put together a checklist of last-minute SEO practices and tactics to prepare your store for its boxing week sale. <\/p>\n\n\n\n