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Google’s AI Mode: The SEO Hosting Implications You Can’t Ignore
Listen Post Podcast Table Of Contents Introduction: a Strategic Crossroads You’ve probably felt that familiar mix of awe and unease lately—while conversational AI is exciting, the truth is, it could undercut your organic traffic. Google’s rollout of AI Overviews and AI Mode introduces chatbot‑style summaries that answer queries directly—often without any clicks through to your…
What Is Bard, Google’s Response to ChatGPT?
The arrival of OpenAI’s ChatGPT late last year kicked off a race between Google, Microsoft, and others to see who would be the first to bring conversational AI to the search space. ChatGPT is an astonishing technology, but it has a significant limitation: It knows nothing about events that happened after 2021, when its transformer-based…
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Here’s Why You Should Avoid Using Paywalls
Please subscribe to continue reading. Nearly all of us have encountered that simple phrase at least once. And for most, it’s among the most frustrating things one could read. After finding what we thought was the perfect answer to our question on the search engine results page, we instead encountered a publisher reaching desperately for…
B2B SEO vs. B2C SEO
You already know there is a multitude of differences when comparing business-to-business sales to business-to-consumer sales. You’ve likely also surmised that these differences extend to search engine optimization. And you’d be correct in that. Because B2B and B2C users have such wildly different needs, the content you create and the keywords you use must also…
How Would Search Engine Optimization Change if Google’s Algorithm Were Public?
As Google continues to battle lawsuits, there’s talk that it may be forced to reveal its algorithm. Could this actually happen? And what would change if it did?