• Google’s AI Mode: The SEO Hosting Implications You Can’t Ignore

    Google’s AI Mode: The SEO Hosting Implications You Can’t Ignore

    Listen Post Podcast Table Of Contents Introduction: a Strategic Crossroads You’ve probably felt that familiar mix of awe and unease lately—while conversational AI is exciting, the truth is, it could undercut your organic traffic. Google’s rollout of AI Overviews and AI Mode introduces chatbot‑style summaries that answer queries directly—often without any clicks through to your…

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  • What Is Bard, Google’s Response to ChatGPT?

    What Is Bard, Google’s Response to ChatGPT?

    The arrival of OpenAI’s ChatGPT late last year kicked off a race between Google, Microsoft, and others to see who would be the first to bring conversational AI to the search space. ChatGPT is an astonishing technology, but it has a significant limitation: It knows nothing about events that happened after 2021, when its transformer-based…

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  • The Do’s and Don’ts of SEO Reporting

    The Do’s and Don’ts of SEO Reporting

    Reporting is a necessary component of search engine optimization (SEO), but that doesn’t mean you have to like doing it. For many professionals, reporting comprises all the worst parts of the job—boring meetings, number crunching, and paperwork. At the same time, it doesn’t have to be painful or wasteful.  Nor should it. Reporting should be…

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  • The Ten Characteristics of Low-Quality Content

    The Ten Characteristics of Low-Quality Content

    You’ve probably heard every cliche in the book about the importance of content. You’ve had the value of content marketing driven into your skull for years. You know it’s important. But do you know how to tell the difference between good content and bad content? You probably have some inkling about whether or not a…

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  • Five Things to Understand About Virtual Reality Marketing

    Five Things to Understand About Virtual Reality Marketing

    For much of its short history, virtual reality has been the prime domain of video games and science fiction. That’s changing, and fast. As noted by DevOps service provider Perforce, the use cases for VR have, over the past several years, considerably expanded.  Marketing is one of these new use cases, and businesses are keenly…

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