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Google’s AI Mode: The SEO Hosting Implications You Can’t Ignore
Listen Post Podcast Introduction: a Strategic Crossroads You’ve probably felt that familiar mix of awe and unease lately—while conversational AI is exciting, the truth is, it could undercut your organic traffic. Google’s rollout of AI Overviews and AI Mode introduces chatbot‑style summaries that answer queries directly—often without any clicks through to your site. But don’t…
What Is Bard, Google’s Response to ChatGPT?
The arrival of OpenAI’s ChatGPT late last year kicked off a race between Google, Microsoft, and others to see who would be the first to bring conversational AI to the search space. ChatGPT is an astonishing technology, but it has a significant limitation: It knows nothing about events that happened after 2021, when its transformer-based…
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3 Ways to Find Out What Questions Your Audience is Asking
Keywords still have their place in SEO. But it’s far more valuable to know what your audience wants to see. Here are a few ways you can determine that.
The Crucial Role of SEO in Fighting Fake News
Fake News may be a phrase coined by a former presidential administration, but misinformation has run rampant for years. SEO has a vital role in fighting it.
Are You Properly Contextualizing Your SEO Metrics?
No metric exists in a vacuum. It’s one of the first things to understand about SEO. It’s not enough to contextualize, though. You need the right context.