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Google’s AI Mode: The SEO Hosting Implications You Can’t Ignore
Listen Post Podcast Introduction: a Strategic Crossroads You’ve probably felt that familiar mix of awe and unease lately—while conversational AI is exciting, the truth is, it could undercut your organic traffic. Google’s rollout of AI Overviews and AI Mode introduces chatbot‑style summaries that answer queries directly—often without any clicks through to your site. But don’t…
What Is Bard, Google’s Response to ChatGPT?
The arrival of OpenAI’s ChatGPT late last year kicked off a race between Google, Microsoft, and others to see who would be the first to bring conversational AI to the search space. ChatGPT is an astonishing technology, but it has a significant limitation: It knows nothing about events that happened after 2021, when its transformer-based…
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Are You Targeting Too Broad a Niche With Your Marketing?
The most successful marketing is nearly always focused and directed. As such, if you target a niche that’s too general, you’re going to run into a few issues.
It’s Time for Autoplay Video to Finally Die
Plenty of websites, news agencies especially, seem to love shoving autoplay videos in their audience’s faces. Here’s why that’s a bad thing.
What Can You Do if There’s No Data for Your Target Keywords?
If you’re targeting a particularly niche market, keyword data might be difficult to come by. Here’s what you can do about that.