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Google’s AI Mode: The SEO Hosting Implications You Can’t Ignore
Listen Post Podcast Introduction: a Strategic Crossroads You’ve probably felt that familiar mix of awe and unease lately—while conversational AI is exciting, the truth is, it could undercut your organic traffic. Google’s rollout of AI Overviews and AI Mode introduces chatbot‑style summaries that answer queries directly—often without any clicks through to your site. But don’t…
What Is Bard, Google’s Response to ChatGPT?
The arrival of OpenAI’s ChatGPT late last year kicked off a race between Google, Microsoft, and others to see who would be the first to bring conversational AI to the search space. ChatGPT is an astonishing technology, but it has a significant limitation: It knows nothing about events that happened after 2021, when its transformer-based…
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How COVID-19 Has Changed Influencer Marketing
According to a survey released in April by market research SaaS firm Global Web Index, 87 percent of U.S. consumers increased their overall media consumption as a direct result of COVID-19 This doesn’t come as much of a surprise. Over the course of the pandemic, people all over the world have had to cope with…
The Critical Role of Experiential Marketing on Social Media
Social media isn’t exactly untrodden ground. It’s been 16 years since Facebook was founded. Twitter has existed for 14 years. There is an entire generation of people who have never experienced life without social networks. With this in mind, it’s somewhat baffling that there are still so many businesses that don’t understand social marketing. Some…
How User Feedback Can Inform Your SEO Strategy
The most successful businesses are those that listen to their customers. This has been true since well before the Internet even existed. And it remains true to this day. That’s one of the core reasons why online reviews are so incredibly valuable where search engine optimization(SEO) is concerned. Not only do they have a direct…