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Google’s AI Mode: The SEO Hosting Implications You Can’t Ignore
Listen Post Podcast Introduction: a Strategic Crossroads You’ve probably felt that familiar mix of awe and unease lately—while conversational AI is exciting, the truth is, it could undercut your organic traffic. Google’s rollout of AI Overviews and AI Mode introduces chatbot‑style summaries that answer queries directly—often without any clicks through to your site. But don’t…
What Is Bard, Google’s Response to ChatGPT?
The arrival of OpenAI’s ChatGPT late last year kicked off a race between Google, Microsoft, and others to see who would be the first to bring conversational AI to the search space. ChatGPT is an astonishing technology, but it has a significant limitation: It knows nothing about events that happened after 2021, when its transformer-based…
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The Most Important Step in Fixing a Broken Brand
There are many reasons why a brand might ‘break.’ A disconnect in a brand’s identity between past and present, alienating the brand’s audience. A shift in a brand’s values to the point that it’s no longer appealing to its audience – something common in small brands that experience massive short-term growth and become profit-obsessed. A…
The Role of Image Optimization in Search Engine Optimization
Images play a pivotal role in the creation of compelling content, whether it’s a product page, a blog post, or just general site copy. They also play an important part in search engine optimization, contributing significantly to factors like navigability, readability, and load time. In some cases, they can even bring new traffic to your…
Why Empathy is a Critical to Marketing Post COVID-19
Financial instability. Anxiety over the possible loss of loved ones. The strain of prolonged isolation. It’s unlikely that any of us escaped the coronavirus pandemic entirely unscathed. It’s been an incredibly difficult and trying time for virtually everyone. Unfortunately, it seems like many brands still haven’t gotten the memo. Some of them tried to pretend…