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Google’s AI Mode: The SEO Hosting Implications You Can’t Ignore
Listen Post Podcast Introduction: a Strategic Crossroads You’ve probably felt that familiar mix of awe and unease lately—while conversational AI is exciting, the truth is, it could undercut your organic traffic. Google’s rollout of AI Overviews and AI Mode introduces chatbot‑style summaries that answer queries directly—often without any clicks through to your site. But don’t…
What Is Bard, Google’s Response to ChatGPT?
The arrival of OpenAI’s ChatGPT late last year kicked off a race between Google, Microsoft, and others to see who would be the first to bring conversational AI to the search space. ChatGPT is an astonishing technology, but it has a significant limitation: It knows nothing about events that happened after 2021, when its transformer-based…
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Is Segmentation Still a Valid Marketing Tactic?
Segmentation is one of the oldest marketing tactics in the book. Understanding the broad strokes of one’s audience – their likes, dislikes, interests, hobbies, desires, and habits – has long been at the core of effective marketing. But in an era of personalization and relationship-focused business, is segmentation still critical? Is it still even relevant? …
How Artificial Intelligence is Shaping the Future of Search Engine Optimization
Artificial intelligence is increasingly useful as a tool in online marketing and search engine optimization. It’s seen widespread usage in keyword research and proved invaluable from a content marketing standpoint. Some AI platforms can even offer functionality such as related keywords, recommended word counts, and semantic analysis summaries. But it goes deeper than that. Google’s…
3 Tips for Customer-Focused Branding
Scrutiny for how businesses are run is now at an all-time high. Customers are comparing their experience with your business to that offered by your competitors more frequently than ever, particularly with the recent large-scale shift towards full digitization. It’s therefore imperative that you employ customer-focused branding and marketing wherever possible. This can take many…