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Optimizing for AI Overviews: The Role of Diverse IP Networks to Build AI Authority.
Table of Contents Listen to Podcast The Seismic Shift in Search: Why Clicks Aren’t The Whole Story Anymore You’ve probably felt that familiar mix of awe and unease watching Google’s AI Overviews (AIOs) expand their reach. It’s cool and all, seeing instant, summarized answers right there in the search results. But that’s just it, isn’t…
Google’s AI Mode: The SEO Hosting Implications You Can’t Ignore
Table of Contents Listen Post Podcast Introduction: a Strategic Crossroads You’ve probably felt that familiar mix of awe and unease lately—while conversational AI is exciting, the truth is, it could undercut your organic traffic. Google’s rollout of AI Overviews and AI Mode introduces chatbot‑style summaries that answer queries directly—often without any clicks through to your…
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3 Tips for Customer-Focused Branding
Scrutiny for how businesses are run is now at an all-time high. Customers are comparing their experience with your business to that offered by your competitors more frequently than ever, particularly with the recent large-scale shift towards full digitization. It’s therefore imperative that you employ customer-focused branding and marketing wherever possible. This can take many…
What to Do With Google My Business During COVID-19
As you might expect, the coronavirus has had a significant impact on local businesses. Many have had to either close their doors completely or work on severely-reduced hours. To its credit, Google has been relatively quick to respond with several updates to Google My Business. Here’s what you need to know.
3 Characteristics of Manipulative Marketing (And Why You Need to Avoid Doing It)
Some unscrupulous brands are playing off COVID-19 anxiety to drum up sales. Yours should not be among them. You need to avoid exploitative marketing. Not just for the well-being of your audience, but for the long-term health of your brand. Here’s how to recognize and avoid it.