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Google’s AI Mode: The SEO Hosting Implications You Can’t Ignore
Listen Post Podcast Introduction: a Strategic Crossroads You’ve probably felt that familiar mix of awe and unease lately—while conversational AI is exciting, the truth is, it could undercut your organic traffic. Google’s rollout of AI Overviews and AI Mode introduces chatbot‑style summaries that answer queries directly—often without any clicks through to your site. But don’t…
What Is Bard, Google’s Response to ChatGPT?
The arrival of OpenAI’s ChatGPT late last year kicked off a race between Google, Microsoft, and others to see who would be the first to bring conversational AI to the search space. ChatGPT is an astonishing technology, but it has a significant limitation: It knows nothing about events that happened after 2021, when its transformer-based…
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What to Do With Google My Business During COVID-19
As you might expect, the coronavirus has had a significant impact on local businesses. Many have had to either close their doors completely or work on severely-reduced hours. To its credit, Google has been relatively quick to respond with several updates to Google My Business. Here’s what you need to know.
3 Characteristics of Manipulative Marketing (And Why You Need to Avoid Doing It)
Some unscrupulous brands are playing off COVID-19 anxiety to drum up sales. Yours should not be among them. You need to avoid exploitative marketing. Not just for the well-being of your audience, but for the long-term health of your brand. Here’s how to recognize and avoid it.
How Should Your Brand Address COVID-19?
By now, most of us have been flooded with content related to the coronavirus. Emails that explain, in great depth, how every brand we’ve ever worked with is approaching the pandemic. News stories about the virus’s progression, and about the multiple flubs and fumbles being committed by businesses both great and small. Social feeds flooded…