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Google’s AI Mode: The SEO Hosting Implications You Can’t Ignore
Listen Post Podcast Table Of Contents Introduction: a Strategic Crossroads You’ve probably felt that familiar mix of awe and unease lately—while conversational AI is exciting, the truth is, it could undercut your organic traffic. Google’s rollout of AI Overviews and AI Mode introduces chatbot‑style summaries that answer queries directly—often without any clicks through to your…
What Is Bard, Google’s Response to ChatGPT?
The arrival of OpenAI’s ChatGPT late last year kicked off a race between Google, Microsoft, and others to see who would be the first to bring conversational AI to the search space. ChatGPT is an astonishing technology, but it has a significant limitation: It knows nothing about events that happened after 2021, when its transformer-based…
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How to Protect Your Website from Negative SEO Attacks
The early days of search engines were reminiscent of the wild west. Underhanded or downright malicious search engine optimization (SEO) was commonplace, and many of the top spots on the search engine results page were taken up by low-quality, misleading spam sites. It didn’t take long for Google to correct the issue, and it’s been…
A Quick Guide to Planning Your SEO Budget
Wondering how much you should spend on search engine optimization? You’re not alone. The industry doesn’t exactly have a history of making itself accessible to outsiders, after all. It also doesn’t help that so many SEO agencies don’t do much beyond selling the digital marketing equivalent of snake oil. Small wonder, then, that many small…
What’s the Difference Between On-Page SEO and Off-Page SEO?
One thing many people don’t know about search engine optimization is that it actually consists of two distinct disciplines—on-page SEO and off-page SEO. At first glance, the difference between the two should be fairly obvious. It’s right there in the name, after all. At the same time, we still feel it’s important to take a…