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Google’s AI Mode: The SEO Hosting Implications You Can’t Ignore
Listen Post Podcast Table Of Contents Introduction: a Strategic Crossroads You’ve probably felt that familiar mix of awe and unease lately—while conversational AI is exciting, the truth is, it could undercut your organic traffic. Google’s rollout of AI Overviews and AI Mode introduces chatbot‑style summaries that answer queries directly—often without any clicks through to your…
What Is Bard, Google’s Response to ChatGPT?
The arrival of OpenAI’s ChatGPT late last year kicked off a race between Google, Microsoft, and others to see who would be the first to bring conversational AI to the search space. ChatGPT is an astonishing technology, but it has a significant limitation: It knows nothing about events that happened after 2021, when its transformer-based…
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Why Patience is the Most Important Virtue in SEO
As the adage goes, good things come to those who wait. These days, that saying seems like more of an outmoded cliche than genuine advice. We live in a world built to stoke our impatience, a civilization defined by instant gratification. In such a world, it’s all too easy to mistakenly assume that anything requiring…
5 Things to Account For When Planning Your SEO Budget
How much should you spend on search engine optimization (SEO)? That’s a challenging question. One made all the more difficult by the fact that no two companies will have the same answer. There are many different factors at play where SEO is concerned. We’ll go over some of the most prominent. Here are five things…
Using Press Releases for Search Engine Optimization: The Do’s and Don’ts
Thinking of adding regular press releases to your search engine optimization strategy? That’s a great plan, especially if you operate primarily in the B2B space. However, it’s important that you understand a few things about what they are and how they work. Here are a few things you should—and shouldn’t—do with your press releases. Do:…