Table of Contents Listen to Podcast The Seismic Shift in Search: Why Clicks Aren’t The Whole Story Anymore You’ve probably felt that familiar mix of awe and unease watching Google’s AI Overviews (AIOs) expand their reach. It’s cool and all, seeing instant, summarized answers right there in the search results. But that’s just it, isn’t…
Table of Contents Listen Post Podcast Introduction: a Strategic Crossroads You’ve probably felt that familiar mix of awe and unease lately—while conversational AI is exciting, the truth is, it could undercut your organic traffic. Google’s rollout of AI Overviews and AI Mode introduces chatbot‑style summaries that answer queries directly—often without any clicks through to your…
According to research collected by Statista, online reviews are a major deciding factor when determining what brands to support or what products to purchase. In the U.S., for instance, 62 percent of respondents indicated that online reviews were very helpful to them, with 36 percent of users aged 25-34 using them for research. Reviews are,…
Chatbots are the latest fad in web design, particularly in the eCommerce space. The idea is that by equipping one’s website with artificial-intelligence-driven support software, a brand can provide a better overall customer experience. This isn’t entirely untrue.
It’s one of the most common search engine optimization mistakes on the web. Many website owners do it without even realizing it. We’re speaking about keyword cannibalization.