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Google’s AI Mode: The SEO Hosting Implications You Can’t Ignore
Listen Post Podcast Introduction: a Strategic Crossroads You’ve probably felt that familiar mix of awe and unease lately—while conversational AI is exciting, the truth is, it could undercut your organic traffic. Google’s rollout of AI Overviews and AI Mode introduces chatbot‑style summaries that answer queries directly—often without any clicks through to your site. But don’t…
What Is Bard, Google’s Response to ChatGPT?
The arrival of OpenAI’s ChatGPT late last year kicked off a race between Google, Microsoft, and others to see who would be the first to bring conversational AI to the search space. ChatGPT is an astonishing technology, but it has a significant limitation: It knows nothing about events that happened after 2021, when its transformer-based…
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Do Chatbots Influence SEO?
Chatbots are the latest fad in web design, particularly in the eCommerce space. The idea is that by equipping one’s website with artificial-intelligence-driven support software, a brand can provide a better overall customer experience. This isn’t entirely untrue.
What Is Keyword Cannibalization and How Can You Stop Doing It?
It’s one of the most common search engine optimization mistakes on the web. Many website owners do it without even realizing it. We’re speaking about keyword cannibalization.
What Is Evergreen Content?
There’s value in publishing timely content that leverages current events. No one can discount that. However, from a search engine optimization perspective, the power of that content to attract new readers and leads will inevitably fade.