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Google’s AI Mode: The SEO Hosting Implications You Can’t Ignore
Listen Post Podcast Introduction: a Strategic Crossroads You’ve probably felt that familiar mix of awe and unease lately—while conversational AI is exciting, the truth is, it could undercut your organic traffic. Google’s rollout of AI Overviews and AI Mode introduces chatbot‑style summaries that answer queries directly—often without any clicks through to your site. But don’t…
What Is Bard, Google’s Response to ChatGPT?
The arrival of OpenAI’s ChatGPT late last year kicked off a race between Google, Microsoft, and others to see who would be the first to bring conversational AI to the search space. ChatGPT is an astonishing technology, but it has a significant limitation: It knows nothing about events that happened after 2021, when its transformer-based…
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Three Ways To Automate SEO
Content is king, but search engine optimization is still incredibly important. Even if what you create is of the utmost quality, even if what you publish is incredibly engaging, that doesn’t matter if you can’t get eyes on it. But what if you don’t have the time to spend exploring the intricacies of on-page and…
How to Use Google Shopping Ads to Promote Your Storefront
Per research by digital marketing expert Adthena, Google Shopping ads generate 76 percent of retail search ad spend and generate 85 percent of all clicks on Adwords. Search engine marketing blog Search Engine Land rightly called it the largest growth opportunity of the year for online retailers. What we’re saying here is that if you’re…
How to Perform an SEO Audit On Your Website
One thing we consistently see people neglect where search engine optimization is concerned is auditing. It’s also one of the most critical stages in the process, though. A thorough understanding not only of what you’re doing right but where you’re going wrong is absolutely essential if you’re to succeed in creating a well-optimized, well-performing website.