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Google’s AI Mode: The SEO Hosting Implications You Can’t Ignore
Listen Post Podcast Table Of Contents Introduction: a Strategic Crossroads You’ve probably felt that familiar mix of awe and unease lately—while conversational AI is exciting, the truth is, it could undercut your organic traffic. Google’s rollout of AI Overviews and AI Mode introduces chatbot‑style summaries that answer queries directly—often without any clicks through to your…
What Is Bard, Google’s Response to ChatGPT?
The arrival of OpenAI’s ChatGPT late last year kicked off a race between Google, Microsoft, and others to see who would be the first to bring conversational AI to the search space. ChatGPT is an astonishing technology, but it has a significant limitation: It knows nothing about events that happened after 2021, when its transformer-based…
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The Inextricable Link Between UX and SEO
“Focus on the user and all else will follow.” That’s one of the first lines in Google’s guiding philosophy, titled Ten things we know to be true. The company has, since its inception, focused on providing its audience with the best user experience possible – a fact which is reflected in all its products, from…
The Power of Video – How you can use YouTube to Drive Website Traffic
When people talk about how powerful a marketing tool social media can be, they’re usually referring to websites like Facebook or Twitter. They often overlook another platform that’s every bit as formidable, perhaps more-so – YouTube. As the most popular user-driven video platform on the Internet, it brings in around 2 billion unique monthly visitors,…
YouTube Search Engine Optimization: A Beginner’s Guide
As one of the web’s most popular multimedia platforms, YouTube reaches more American consumers in an average week than every cable network combined. It draws in around 2 billion unique users each month, who together watch more than two hundred and fifty million hours of video a day.