Table of Contents Listen to Podcast The Seismic Shift in Search: Why Clicks Aren’t The Whole Story Anymore You’ve probably felt that familiar mix of awe and unease watching Google’s AI Overviews (AIOs) expand their reach. It’s cool and all, seeing instant, summarized answers right there in the search results. But that’s just it, isn’t…
Table of Contents Listen Post Podcast Introduction: a Strategic Crossroads You’ve probably felt that familiar mix of awe and unease lately—while conversational AI is exciting, the truth is, it could undercut your organic traffic. Google’s rollout of AI Overviews and AI Mode introduces chatbot‑style summaries that answer queries directly—often without any clicks through to your…
As one of the web’s most popular multimedia platforms, YouTube reaches more American consumers in an average week than every cable network combined. It draws in around 2 billion unique users each month, who together watch more than two hundred and fifty million hours of video a day.
Experts always say you’re doing search engine optimization (SEO) all wrong.
Keywords are on the way out. No, I’m not saying search engine optimization (SEO) is no longer relevant. As long as search engines exist, SEO must remain a fixture in your brand’s digital marketing strategy. What I am saying is that the relevance of single-word search terms is fading fast.