• Google’s AI Mode: The SEO Hosting Implications You Can’t Ignore

    Google’s AI Mode: The SEO Hosting Implications You Can’t Ignore

    Listen Post Podcast Table Of Contents Introduction: a Strategic Crossroads You’ve probably felt that familiar mix of awe and unease lately—while conversational AI is exciting, the truth is, it could undercut your organic traffic. Google’s rollout of AI Overviews and AI Mode introduces chatbot‑style summaries that answer queries directly—often without any clicks through to your…

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  • What Is Bard, Google’s Response to ChatGPT?

    What Is Bard, Google’s Response to ChatGPT?

    The arrival of OpenAI’s ChatGPT late last year kicked off a race between Google, Microsoft, and others to see who would be the first to bring conversational AI to the search space. ChatGPT is an astonishing technology, but it has a significant limitation: It knows nothing about events that happened after 2021, when its transformer-based…

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  • Struggling with a Search Engine Optimization Skill Gap? Here’s What You Can Do

    Struggling with a Search Engine Optimization Skill Gap? Here’s What You Can Do

    Given that it’s been plaguing the IT sector for years, it was inevitable that the ongoing digital talent shortage would eventually sink its talents into marketing and search engine optimization (SEO). As noted by MarketingWeek, upskilling has become crucial for specialized agencies and ordinary businesses alike. An annual survey from online marketing agency Verbli, meanwhile,…

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  • Why You Should Include Sentiment Research With Your Keyword Research

    Why You Should Include Sentiment Research With Your Keyword Research

    Like most content creators with a mind for search engine optimization, you understand the importance of thorough keyword research. It’s at the heart of developing an effective inbound marketing strategy. And for any given piece of content, it’s crucial in determining which keywords you should focus on when it actually comes time to write.  What…

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  • Word Count is Not A Ranking Factor, But it Does Matter

    Word Count is Not A Ranking Factor, But it Does Matter

    If you’re like many people, you probably believe in the unimpeachable word count. The notion is that the longer you make a piece, the better it will perform on the search engine results page. The idea is that there’s some sort of magic ‘sweet spot’ for content length that will land you on the first…

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