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Google’s AI Mode: The SEO Hosting Implications You Can’t Ignore
Listen Post Podcast Table Of Contents Introduction: a Strategic Crossroads You’ve probably felt that familiar mix of awe and unease lately—while conversational AI is exciting, the truth is, it could undercut your organic traffic. Google’s rollout of AI Overviews and AI Mode introduces chatbot‑style summaries that answer queries directly—often without any clicks through to your…
What Is Bard, Google’s Response to ChatGPT?
The arrival of OpenAI’s ChatGPT late last year kicked off a race between Google, Microsoft, and others to see who would be the first to bring conversational AI to the search space. ChatGPT is an astonishing technology, but it has a significant limitation: It knows nothing about events that happened after 2021, when its transformer-based…
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Horizontal Content vs. Vertical Content
If there’s one thing about any industry that always holds true, it’s that people love their buzzwords. And while such industry parlance can make things easier for someone who’s been around for a while, it can be downright overwhelming for newcomers to the field. That’s why we intend to keep doing our part to clear…
Wondering Why You’re Not Ranking on Google? Here’s Three Possibilities
If your content isn’t ranking—or if it was ranking but has suddenly dropped down the SERPs—you’re generally left up to your own devices when it comes to figuring out what went wrong. In our experience, however, the answer usually isn’t all that complicated. When content isn’t ranking on Google, it usually comes down to one…
Understanding the Different Types of Keywords
Keywords used to be simple. You’d enter your search terms, and you’d be presented with a list of results containing your keyword or phrase. Pages with more instances of that phrase ranked higher on this list. As you might expect, this system was incredibly easy to abuse. That’s why since then, both keywords and the…