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Optimizing for AI Overviews: The Role of Diverse IP Networks to Build AI Authority.
Table of Contents Listen to Podcast The Seismic Shift in Search: Why Clicks Aren’t The Whole Story Anymore You’ve probably felt that familiar mix of awe and unease watching Google’s AI Overviews (AIOs) expand their reach. It’s cool and all, seeing instant, summarized answers right there in the search results. But that’s just it, isn’t…
Google’s AI Mode: The SEO Hosting Implications You Can’t Ignore
Table of Contents Listen Post Podcast Introduction: a Strategic Crossroads You’ve probably felt that familiar mix of awe and unease lately—while conversational AI is exciting, the truth is, it could undercut your organic traffic. Google’s rollout of AI Overviews and AI Mode introduces chatbot‑style summaries that answer queries directly—often without any clicks through to your…
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Word Count is Not A Ranking Factor, But it Does Matter
If you’re like many people, you probably believe in the unimpeachable word count. The notion is that the longer you make a piece, the better it will perform on the search engine results page. The idea is that there’s some sort of magic ‘sweet spot’ for content length that will land you on the first…
Horizontal Content vs. Vertical Content
If there’s one thing about any industry that always holds true, it’s that people love their buzzwords. And while such industry parlance can make things easier for someone who’s been around for a while, it can be downright overwhelming for newcomers to the field. That’s why we intend to keep doing our part to clear…
Wondering Why You’re Not Ranking on Google? Here’s Three Possibilities
If your content isn’t ranking—or if it was ranking but has suddenly dropped down the SERPs—you’re generally left up to your own devices when it comes to figuring out what went wrong. In our experience, however, the answer usually isn’t all that complicated. When content isn’t ranking on Google, it usually comes down to one…