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Google’s AI Mode: The SEO Hosting Implications You Can’t Ignore
Listen Post Podcast Table Of Contents Introduction: a Strategic Crossroads You’ve probably felt that familiar mix of awe and unease lately—while conversational AI is exciting, the truth is, it could undercut your organic traffic. Google’s rollout of AI Overviews and AI Mode introduces chatbot‑style summaries that answer queries directly—often without any clicks through to your…
What Is Bard, Google’s Response to ChatGPT?
The arrival of OpenAI’s ChatGPT late last year kicked off a race between Google, Microsoft, and others to see who would be the first to bring conversational AI to the search space. ChatGPT is an astonishing technology, but it has a significant limitation: It knows nothing about events that happened after 2021, when its transformer-based…
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What Role do Backlinks Play in Search Engine Optimization in 2022?
Remember back in the earliest days of search engine optimization? Back when the Internet was akin to the Wild West, and tactics like keyword stuffing and link farms were still relevant? We’ve come a long way since then, haven’t we? Especially lately. It seems like every single one of Google’s more recent algorithm updates have…
What is Virtual Environment Optimization (VEO)?
People are obsessed over how virtual reality and augmented reality will disrupt the marketing sector. Unsurprisingly, with hype comes buzzwords. And the latest phrase that seems to be on everyone’s lips? Virtual Environment Optimization (VEO). It’s pretty much exactly what it sounds like. Just as Search Engine Optimization (SEO) involves tweaking your website’s performance and…
Is it Possible to Predict the Outcome of an Algorithm Update?
Google’s algorithm remains one of the most enduring mysteries in search engine optimization. Although we know the general rules, no one is entirely clear about how they’re enforced. Similarly, there’s rarely a clear consensus on the nature of upcoming releases—every expert tends to have their own take on what’s coming. Given how arcane Google’s algorithm…