Content is king. SEO is dead. Relevance, relevance, relevance.  You’ve heard it all before, the buzzwords, sweeping assertions, and half-truths. We’d wager you’re just as tired of it as we are.  See, although content is important, it’s only part of the equation. You still need a strategy—something to inform what you write and to whom…

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Remember back in the earliest days of search engine optimization? Back when the Internet was akin to the Wild West, and tactics like keyword stuffing and link farms were still relevant? We’ve come a long way since then, haven’t we?  Especially lately. It seems like every single one of Google’s more recent algorithm updates have…

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People are obsessed over how virtual reality and augmented reality will disrupt the marketing sector. Unsurprisingly, with hype comes buzzwords. And the latest phrase that seems to be on everyone’s lips?  Virtual Environment Optimization (VEO). It’s pretty much exactly what it sounds like. Just as Search Engine Optimization (SEO) involves tweaking your website’s performance and…

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