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Google’s AI Mode: The SEO Hosting Implications You Can’t Ignore
Listen Post Podcast Table Of Contents Introduction: a Strategic Crossroads You’ve probably felt that familiar mix of awe and unease lately—while conversational AI is exciting, the truth is, it could undercut your organic traffic. Google’s rollout of AI Overviews and AI Mode introduces chatbot‑style summaries that answer queries directly—often without any clicks through to your…
What Is Bard, Google’s Response to ChatGPT?
The arrival of OpenAI’s ChatGPT late last year kicked off a race between Google, Microsoft, and others to see who would be the first to bring conversational AI to the search space. ChatGPT is an astonishing technology, but it has a significant limitation: It knows nothing about events that happened after 2021, when its transformer-based…
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Link Building 101: Laying the Foundations for Outreach
It’s a bit of an oversimplified explanation, but the more high-quality pages that link to one of your pages, the greater that page’s authority. The greater that page’s authority, the better it’s likely to rank on Google. The higher your PageRank, the more traffic you get through organic search. When it comes to building up…
Three Ways Augmented Reality Will Reshape SEO in the Coming Decade
One not entirely unexpected side effect of the coronavirus pandemic has been a technological renaissance for augmented reality. Amidst quarantine measures and distributed work, multiple businesses—especially those in the ecommerce sector—began exploring ways to simulate an in-person experience online. Augmented reality technology offered exactly that. Many in the marketing sector further recognized that the potential…
What Search Engine Marketing Professionals Can Learn From Facebook Ads
Facebook—or Meta, as it would rather be known— is everyone’s favorite whipping boy these days. This is hardly without reason, either. Between October’s embarrassing outage, The Wall Street Journal’s Facebook Files, and the recent news that Meta’s shares have tanked through the floor, the social network/corporation has been having a rather bad time of late. …