Table of Contents Listen to Podcast The Seismic Shift in Search: Why Clicks Aren’t The Whole Story Anymore You’ve probably felt that familiar mix of awe and unease watching Google’s AI Overviews (AIOs) expand their reach. It’s cool and all, seeing instant, summarized answers right there in the search results. But that’s just it, isn’t…
Table of Contents Listen Post Podcast Introduction: a Strategic Crossroads You’ve probably felt that familiar mix of awe and unease lately—while conversational AI is exciting, the truth is, it could undercut your organic traffic. Google’s rollout of AI Overviews and AI Mode introduces chatbot‑style summaries that answer queries directly—often without any clicks through to your…
If you’re targeting a particularly niche market, keyword data might be difficult to come by. Here’s what you can do about that.
There’s been a glut of content for some time now. Coming up with something unique has been difficult for a while. Soon, it may be impossible.
Recently, Facebook failed to remove fraudulent ads from its platform. This isn’t just Facebook’s failure, but speaks to a larger problem with advertising.