Listen Post Podcast Introduction: a Strategic Crossroads You’ve probably felt that familiar mix of awe and unease lately—while conversational AI is exciting, the truth is, it could undercut your organic traffic. Google’s rollout of AI Overviews and AI Mode introduces chatbot‑style summaries that answer queries directly—often without any clicks through to your site. But don’t…
The arrival of OpenAI’s ChatGPT late last year kicked off a race between Google, Microsoft, and others to see who would be the first to bring conversational AI to the search space. ChatGPT is an astonishing technology, but it has a significant limitation: It knows nothing about events that happened after 2021, when its transformer-based…
From influencers to major businesses, people seem to have forgotten how to apologize. But if your brand messes up, that’s something you need to remember.
Today on features no one asked for nor wanted, YouTube is thinking of hiding dislikes on its videos. That’s a bad thing.
Apple is releasing an iOS update that will notify users when an app wants to track them. Facebook has spent months rallying against it. But most brands were doing personalization wrong to begin with.