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Google’s AI Mode: The SEO Hosting Implications You Can’t Ignore
Listen Post Podcast Introduction: a Strategic Crossroads You’ve probably felt that familiar mix of awe and unease lately—while conversational AI is exciting, the truth is, it could undercut your organic traffic. Google’s rollout of AI Overviews and AI Mode introduces chatbot‑style summaries that answer queries directly—often without any clicks through to your site. But don’t…
What Is Bard, Google’s Response to ChatGPT?
The arrival of OpenAI’s ChatGPT late last year kicked off a race between Google, Microsoft, and others to see who would be the first to bring conversational AI to the search space. ChatGPT is an astonishing technology, but it has a significant limitation: It knows nothing about events that happened after 2021, when its transformer-based…
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What You Need to Know About Marketing Yourself as a Creative
Whether you’re an artist, an artisan, or a designer, spreading the word about your work can seem daunting. It’s easier than you might think, though.
Exploring SEO in the Medical Field
Whether you’re a private practice or a larger medical clinic, implementing SEO isn’t something you can afford to ignore. Learn why you need SEO.
3 Things April Fool’s Day Can Teach Us About Digital Marketing
Every year, businesses attempt to convey their humor on April Fool’s Day. And every year, many bungle their attempts. There’s a lesson to be learned in that.