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Google’s AI Mode: The SEO Hosting Implications You Can’t Ignore
Listen Post Podcast Introduction: a Strategic Crossroads You’ve probably felt that familiar mix of awe and unease lately—while conversational AI is exciting, the truth is, it could undercut your organic traffic. Google’s rollout of AI Overviews and AI Mode introduces chatbot‑style summaries that answer queries directly—often without any clicks through to your site. But don’t…
What Is Bard, Google’s Response to ChatGPT?
The arrival of OpenAI’s ChatGPT late last year kicked off a race between Google, Microsoft, and others to see who would be the first to bring conversational AI to the search space. ChatGPT is an astonishing technology, but it has a significant limitation: It knows nothing about events that happened after 2021, when its transformer-based…
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The 3 Characteristics of an Effective Press Release
Press releases are an often-overlooked means of bringing more attention to your brand. But you have to make sure you’re managing them the right way. Here’s some advice to that end.
No, Cookie Walls Do Not Work. No, You Should Never Use Them.
As a result of the GDPR, some websites have begun requiring that users consent to tracking cookies. This does not, nor will it ever, be a feasible tactic. Here’s why.
3 Important Lessons the Games Industry Can Teach Us About Marketing
Gaming is now a multibillion-dollar industry. The unique characteristics of this sector and their associated challenges have the potential to convey some valuable lessons to marketers and advertisers.