Listen Post Podcast Introduction: a Strategic Crossroads You’ve probably felt that familiar mix of awe and unease lately—while conversational AI is exciting, the truth is, it could undercut your organic traffic. Google’s rollout of AI Overviews and AI Mode introduces chatbot‑style summaries that answer queries directly—often without any clicks through to your site. But don’t…
The arrival of OpenAI’s ChatGPT late last year kicked off a race between Google, Microsoft, and others to see who would be the first to bring conversational AI to the search space. ChatGPT is an astonishing technology, but it has a significant limitation: It knows nothing about events that happened after 2021, when its transformer-based…
They’ve gone by many names over the years. Charlatans. Snake oil salesmen. Politicians. The one thing they all have in common is that they’re scam artists. They’re looking to pull the wool over your eyes and get something out of you with minimal effort. And like it or not, the search engine optimization (SEO) space…
Unfortunately, for every well-written, original piece of content on the web, there are scores of unscrupulous thieves who will try to steal it at the first opportunity. Whether through laziness, malice, or incompetence, these people have no respect for the ideas of others. Here’s what you can do about them.
Facebook’s enforcement of its own community standards leaves a lot to be desired. The problem is that the social network relies too heavily on artificial intelligence, and not enough on human intelligence. There’s a lesson in there for search engine marketing.