Table of Contents Listen to Podcast The Seismic Shift in Search: Why Clicks Aren’t The Whole Story Anymore You’ve probably felt that familiar mix of awe and unease watching Google’s AI Overviews (AIOs) expand their reach. It’s cool and all, seeing instant, summarized answers right there in the search results. But that’s just it, isn’t…
Table of Contents Listen Post Podcast Introduction: a Strategic Crossroads You’ve probably felt that familiar mix of awe and unease lately—while conversational AI is exciting, the truth is, it could undercut your organic traffic. Google’s rollout of AI Overviews and AI Mode introduces chatbot‑style summaries that answer queries directly—often without any clicks through to your…
Quick question. If you navigate to a website and it takes forever to load, what’s your first instinct? Do you stomach the painstakingly-long wait, or do you go back and try to find an alternative. Chances are good that unless we’re talking about a major social network like Facebook, you’re going with option B. There…
They’ve gone by many names over the years. Charlatans. Snake oil salesmen. Politicians. The one thing they all have in common is that they’re scam artists. They’re looking to pull the wool over your eyes and get something out of you with minimal effort. And like it or not, the search engine optimization (SEO) space…
Unfortunately, for every well-written, original piece of content on the web, there are scores of unscrupulous thieves who will try to steal it at the first opportunity. Whether through laziness, malice, or incompetence, these people have no respect for the ideas of others. Here’s what you can do about them.